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Manager, Events At Stanbic IBTC

Date Posted: 27/Sep/2013
Deadline: 09/Oct/2013

 

Position Description

• To deliver real value to the business by planning and executing internal and external events against the given marketing and communication strategy and plan
• To develop strategies for each event (event marketing)
• To execute events (event management)
• To manage the relationship with business partners
• To continually seek ways to improve the effectiveness and efficiency of events



Key responsibilities

•Develop a strategy for each event.  Ensure alignment to the business strategy, and the BU Marketing and Communications strategy and brand strategy.
•Translate knowledge of the market into event propositions and design
•Project management of events to ensure delivery on time, within budget and on objectives set. 
•Ensure centrally coordinated events are translated into relevant local events.
•Evaluate all events and projects. This includes the setting of targets, indentifying of measurement tools and reporting. 
•Collaborate with the Group Marketing events specialist to optimise the effectiveness of events.
•Collaborate with other Marketing and Communications managers to optimise the effectiveness of the events and shared opportunities
•Ensure all agency, studio and supplier briefings yield relevant solutions, efficiently.
•Manage the relationship with business partners to ensure buy-in into event strategies and design
•Support business units in developing ad hoc material for team events using marketing resources (e.g. the studio). Optimise elements and the use of resources. Ensure alignment to corporate identity
•Effectively manage the event and project budgets, tracking spend against budget and ensuring on time payment of invoices.
•Manage the on-the-day requirements of the event
•Record all information and material on all events and projects cohesively and comprehensively (charters, briefs, budgets, creative, creative, media plans, reviews)
•Identify and manage the risks associated with hosting events
•Manage corporate gifts for the business – selection, storing and distribution



Key performance measures

•Understanding and application of the business strategies 
•Understanding and application of the BU Marketing and Communications, and brand strategies.
•Quality of the event strategies and plans 
•Quality of insight into the market: consumer attitudes and behaviours relevant for events
•Efficiency and effectiveness of project management
•Quality of events charters
•Quality of agency and studio briefs and debriefs
•Quality of all event produced and related collateral
•Quality of localised events related to centrally managed projects
•The quality of event evaluations and reporting
•Effectiveness of events and related collateral
•Effectiveness of guest list management 
•Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications 
•Quality of financial reporting and management of budgets
•Quality of record keeping 
•Quality of leadership and people management
•Quality of risk management and reporting

 

Method of Application

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