Search for Job Vacancies and Career Opportunities in Nigeria

Vacancy At RS Hunter

Date Posted: 14/Oct/2013
Deadline: Not Specified
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria
Regional Trade Marketing (North Region)

 

 

Regional Trade Marketing (North Region)

 

Job Purpose

To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.

 

 Key Accountabilities:

   Branding   Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.

  • Monitor on-going campaigns & media support and provide objective benchmarks versus   completion on SOV/SOE
  • Identify and evaluate branding/media opportunities across various channels within the region
  • Conduct audit of the various channels to ensure all Branding is as specified.

 POS Visibility Ensure Optimum visibility across all channels in the region:

  • Develop innovative ways of ensuring the brand is visible in the market place in line with agreed PICOS.
  • Track and monitor the execution of POS materials at the Zone & regional level; send timely reports to HQ
  • Evaluate and determine ROI for all visibility initiatives
  • Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
  • Plan corrective action should any gaps be identified

Product Launch Activation:

  • Design Marcomms launch plan for all new products at the regional level, ensuring speed and reach.
  • Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution

 Brand Communication:

  • Ensure that all communication for the region is simple, easily understood and relevant to  the desired target audience
  • Ensure communication is done in relevant local languages to ensure reach of a wider target audience.

 Brand & Sponsorship:

  • Champion all National Sponsorship initiatives as it applies to the specific region
  • Identify and leverage suitable sponsorship opportunities to help project brand  visibility/generate ROI in the region
  • Ensure Co-branding partnerships are well leveraged in the regions

Regional Promotions and Activities:

  • Design regional and zonal promotions and campaigns with an objective of improving brand   adoption and top of mind awareness amongst target audience.
  • Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set   KPIs’.
  • Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations

Outlet Activation:    

  • Design on implement a live retail outlet data capture strategy that will be used for effective planning.

 Education & Qualifications:

  • A Bachelor’s Degree.  An MBA will have added advantage
  • At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
  • Capacity to ensure adoption of brand and improve top of market awareness Achieving Business Success
  • Delighting the customers
  • Displaying Entrepreneurial Spirit
  • An eye for detail
  • Strong interpersonal skills

 

Method of Application

Interested and qualified? Click the Apply now button to send your application

Apply Now  






Subscribe to FREE Job Alerts.

 



Subscribe to Job Alert
Filter Jobs
  • Location

    Industry

    Specialization

    Job Type

    Education

    Experience

Jobs in Nigeria

JustJobsNg is Nigeria's leading online jobs site, providing the latest job openings in a variety of industries and locations in Nigeria. Browse our website and search current job opportunities that meet your search criteria. Our job services are FREE. We strive to post only genuine/Verified Jobs.