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Brand Manager At Global Profilers

Date Posted: 15/Sep/2013
Deadline: 30/Sep/2013

Our Company:

Global Profilers is a Recruitment & HR Services firm specialized in recruitment in Africa; we are currently looking for a Brand Manager for our client who is a multinational FMCG.



Reports to Brand Group Manager


Job Purpose

To support the Brand Group Manager in the development, monitoring and evaluation of activity programmes for the company trademark which delivers annual brand targets (such as volume, market share, brand awareness, brand imagery), on budget and on time, and sustain brand equity.





·         Assist the Brand Group Manager in developing annual activity plans for the brand which maintains the brand as the front-runner in its category and deliver the annual brand targets.  Lead the planning process for all brand activity programmes, liaising with relevant stakeholders to ensure that planning timelines are adhered to.


·         Work closely with the Brand Execution Manager and third-party agencies and suppliers to ensure that approved brand activities are executed on time and on budget.  Monitor activity execution through the Marketing Execution teams and recommend corrective action if/when required.  Ensure that the appropriate information is captured for activity evaluations, with learning’s recorded for future brand planning.

·                 Track brand marketing expenditure against agreed activities, including actual marketing expenditure per case vs. target expenditure, and provide regular reports to the Brand Group Manager. Ensure accurate and well-presented cost summaries are provided for all activities, including quotations, invoicing and final actual budgets reconciliations.


·                 Assist the Brand Group Manager in determining brand targets which contribute to the delivery of overall portfolio goals and in determining marketing strategy for the brand which achieves the brand targets.

·                Maintain the marketing calendar for the brand, providing timely reports to all relevant stakeholders so that all timelines are adhered to.


·           Develop highly valuable working relations with third-party agencies and suppliers in order to ensure premium service-level from them. Assist the Brand Group Manager in the performance management of third-party agencies and suppliers by contributing to regular performance reviews and highlighting issues to be addressed as these arise.  Continually identify new third-party suppliers to ensure that the Company benefits from imaginative and innovative ideas at the highest service level and optimum pricing.


·            Secure regulatory approvals as required for brand activities and creative materials.


·           Work closely with the Research Manager to monitor brand health and performance, tracking agreed attributes and metrics.  Ensure regular brand health reports are provided to the Brand Group Manager and the GM.

·           Assist the Research Manager in identifying research needs for the brand and in producing associated research briefs.


·           Monitor key competitor brands and their activities through data, research and regular market visits.  Provide regular competitor activity reports and assist the Brand Group Manager in developing response(s) to protect the position of the brand.


·           Be the “Steward” of the brand, protecting the Company’s investment in the brands’ equity by tenaciously adhering to Brand Standards and ensuring all colleagues, agencies and suppliers are aware of and adhere to the Brand Standards. Ensure that the Brand Standards Manual is kept up to date.


·           Maintain a Library of brand plans and evaluations to support a strong knowledge database in line with Company policies and processes.   Ensure all materials and artworks created for the brand by third-party agencies and suppliers are supplied in both digital and hard copy formats and are passed to the PA to GM for addition to Artwork Library.




Qualification and Experience:

Functional skills:

·         Proven experience in developing, executing, monitoring and evaluating brand activity plans, particularly Above and as well as below-the-line programmes such as consumer promotions, trade promotions, events, design and production of POS material and merchandising.


·         Understands the importance of building and maintaining brand equity. Able to compile and analyse brand data and insights and market information to determine key brand issues and has a good understanding of market research techniques. Strong strategic marketing skills with at least 2 years experience at a strategic brand management level.


·         Able to manage workload and a number of different projects/activities simultaneously, to meet deadlines

·         Interpersonal Skills- Able to interact with a range of business functions and with a variety of people across different management levels.

·         Numeracy and computer literacy: Numerate; able to manage expenditure against approved budgets; Sound working knowledge of Microsoft Office suite – Excel, Outlook, PowerPoint, and Word.

·         Communications skills: Able to incorporate information from different sources in planning and decision-making; Articulate – both verbal and written, with a sound command of spoken and written English.

·         Personal attributes: Enthusiastic; Organised and pays attention to detail; Seeks solutions.

·         5-7 years’ work experience at a reputable company, preferably FMCG, of which at least 2 should be in the Marketing function at a Senior Brand Manager Level or equivalent.

·         Upper second class Bachelor’s degree from a reputable institution, either local or foreign.

·         Sales experience would be an advantage.

·         Postgraduate qualification in Marketing would be an advantage if the first degree is not in a Marketing-related subject.

·         The position will require travel within Nigeria to attend meetings and to monitor activity execution.


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