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Retail Development Manager (Rdm) At Diageo

Date Posted: 10/Sep/2013
Deadline: 20/Sep/2013
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria


Level: L6 (MS1)



A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.

The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria. Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).

Purpose of Role

Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory

Key Accountabilities

· Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage

· Ensures effective customer/consumer relationship management and business development in trade

· Gain important consumer and trade insights and share with relevant internal teams

· Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed

· Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)

· Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory

Qualifications and Experience Required

· Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing

· Understanding of the total alcoholics drinks market

· Brilliant persuasive selling skills

· Good communication skills –written and verbal

· High degree of integrity

· Good interpersonal skills

· Geographically mobile – must be ready and willing to work in any location in the country

· Experienced driver with valid license

· Good computer appreciation skills

· Entrepreneurial mind-set and good business acumen

Barriers to Success in Role

· Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition

· Unwillingness to flex schedule to align with business hours of retailers and distributors.

· Low level of drive or personal leadership

Working options

· Based in a defined geographical area.

· 100 % Field Based

· Some travel to Divisional Office essential.

· Willing to work weekends and late nights



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