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Specialist.Corporate Segment At Etisalat

Date Posted: 17/Oct/2013
Deadline: Not Specified



Job Summary

Support Manager-Corporate Segment in developing corporate value propositions and collaborating with multiple cross-functional groups in bringing the propositions to market

Principal Functions



·  Assist with the development of propositions and new product initiatives to grow corporate segment profitability

·  Support the execution of strategic activities aimed at achieving overall corporate segment objectives and KPIs within timeline and on budget

·  Identify tailored marketing propositions to suit corporate needs and requirements

·  Assist with the development of concepts for propositions targeted at corporates in line with approved business strategy and according to corporates' requirements

·  Assist with the development of briefs for internal and external stakeholders, manage content development, oversee execution and deployment of campaigns and analyze reporting to optimize campaign performance

·  Propose projects and tactical activities aimed at penetrating the corporate market

·  Support Manager-Corporate Segment in the development of marketing plans and management of marketing elements of offers - such as naming, positioning, marketing brief development, execution and socialization

·  Conduct regular environmental scanning of the competitive landscape to collate relevant information as may impact on strategy for corporates

·  Monitor approved/ existing corporate segment projects and initiatives to ensure end-to-end process compliance

·  Provide recommendations on the design of a customer lifecycle extension plan for corporates

·  Assist with the management of the corporate segment's strategy and execute direct marketing (email, text, mail) to achieve specified goals and targets

·  Participate in product launches targeted at Etisalat Nigeria's corporate market

·  Provide support in conducting research on current trends as they relate to corporates and monitor related developments within the telecoms industry

·  Provide support in conducting research on initiatives for market penetration aimed at acquiring intelligence on the preferences and behavioural patterns of the corporate market

·  Provide inputs and make recommendations on the development of viable market penetration and market share acquisition frameworks for the corporate segment

·  Maintain cordial relationships with internal and external stakeholders to ensure successful completion and delivery of projects and initiatives

·  Conduct additional training for the Corporate Sales team on new corporate products and services and provide necessary documentation needed for FAQs and training

·  Generate and analyze performance reports to aid clear decision-making, co-ordinate approvals and sign-offs for documents originating from the corporate segment team, and ensure safekeeping of such documents

·  Perform any other duties assigned by the Manager, Corporate Segment



Educational Requirements

First degree in a relevant discipline


Experience,Skills & Competencies



  • Between three (3) and five (5) years directly relevant post-NYSC work experience
  • Ideal candidate must be able to demonstrate:
    • Good knowledge of competitive environment, consumer trends and trade practices in the industry
    • Excellent oral and written communication skills
    • Strategic and analytical thinking
    • High levels of integrity and self-regulation


Method of Application

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