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Specialist.SME Segment At Etisalat

Date Posted: 17/Oct/2013
Deadline: Not Specified


Job Summary

Execute work programmes and plans to achieve overall objectives of the SME segment

Principal Functions



·  Assist in the development of value propositions for the SME segment and sub-segments by holistically drawing together all elements of the mix including products and services, sales and servicing, communications, promotions and price

·  Assist in conducting research on new product initiatives and options for convergence targeted at the SME segment and proffer recommendations to the Manager-SME Segment

·  Participate in product launches targeted at the SME market

·  Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting the company's products and services targeted at the SME sector

·  Prepare/ compile agreed periodic activity and performance reports for the attention of the Manager-SME Segment

·  Support the execution of strategic activities aimed at achieving overall business segment objectives

·  Work with relevant support groups to ensure availability of SME segment products across required channels and provide regular feedback for the attention of the Manager-SME Segment

·  Conduct regular environmental scans of the competitive landscape to collate regular information as may impact on the business's SME segment strategy and make recommendations for the attention of the Manager-SME Segment

·  Monitor approved/ existing SME Segment projects and initiatives to ensure end-to-end process compliance and enable seamless execution

·  Assist in generating and analyzing reports to aid clear decision making, co-ordinate approvals and sign-offs for documents originating from the SME Segment, and ensure safekeeping of such documents

·  Assist in the development of cross-selling, up-selling and retention strategies for SME customers to improve loyalty and drive profit growth

·  Identify opportunities for SME market penetration by leveraging information and insights provided by research and Regional Sales teams

·  Assist the Manager-SME Segment in ensuring maximum market penetration, growth and profitability through effective implementation of SME Segment strategies

·  Liaise with the Brand & Communications function to define effective channels for communicating defined/ approved initiatives aimed at creating awareness in the SME market

·  Liaise with the Finance Department to ensure payment of 3rd party agencies where necessary

·  Liaise with relevant units/ teams/ functions in carrying out all relevant activities

·  Attend team/ divisional/ departmental meetings as required

·  Perform any other duties as assigned by the Manager-SME Segment



Educational Requirements



First degree in a relevant discipline


Experience,Skills & Competencies



·  Between three (3) and five (5) years directly relevant post-NYSC work experience

·  Ideal candidate must be able to demonstrate:

  • Good knowledge of competitive environment, consumer trends and trade practices in the industry
  • Excellent oral and written communication skills
  • Strategic and analytical thinking
  • High levels of integrity and self-regulation


Method of Application

Interested and qualified? Click the Apply now button to send your application

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