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Vacancy At RS Hunter

Date Posted: 14/Oct/2013
Deadline: Not Specified
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria
Regional Trade Marketing (North Region)



Regional Trade Marketing (North Region)


Job Purpose

To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.


 Key Accountabilities:

   Branding   Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.

  • Monitor on-going campaigns & media support and provide objective benchmarks versus   completion on SOV/SOE
  • Identify and evaluate branding/media opportunities across various channels within the region
  • Conduct audit of the various channels to ensure all Branding is as specified.

 POS Visibility Ensure Optimum visibility across all channels in the region:

  • Develop innovative ways of ensuring the brand is visible in the market place in line with agreed PICOS.
  • Track and monitor the execution of POS materials at the Zone & regional level; send timely reports to HQ
  • Evaluate and determine ROI for all visibility initiatives
  • Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
  • Plan corrective action should any gaps be identified

Product Launch Activation:

  • Design Marcomms launch plan for all new products at the regional level, ensuring speed and reach.
  • Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution

 Brand Communication:

  • Ensure that all communication for the region is simple, easily understood and relevant to  the desired target audience
  • Ensure communication is done in relevant local languages to ensure reach of a wider target audience.

 Brand & Sponsorship:

  • Champion all National Sponsorship initiatives as it applies to the specific region
  • Identify and leverage suitable sponsorship opportunities to help project brand  visibility/generate ROI in the region
  • Ensure Co-branding partnerships are well leveraged in the regions

Regional Promotions and Activities:

  • Design regional and zonal promotions and campaigns with an objective of improving brand   adoption and top of mind awareness amongst target audience.
  • Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set   KPIs’.
  • Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations

Outlet Activation:    

  • Design on implement a live retail outlet data capture strategy that will be used for effective planning.

 Education & Qualifications:

  • A Bachelor’s Degree.  An MBA will have added advantage
  • At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
  • Capacity to ensure adoption of brand and improve top of market awareness Achieving Business Success
  • Delighting the customers
  • Displaying Entrepreneurial Spirit
  • An eye for detail
  • Strong interpersonal skills


Method of Application

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