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Brand Manager At A South African Company

Date Posted: 24/Nov/2013
Deadline: Not Specified

Description

Our client is a great company rooted in South Africa, crafting leading liquor brands for people to enjoy responsibly at every occasion the world over. Africa’s leading producer and marketer of spirits, fine wines, ciders and ready-to-drinks (RTDs), Currently employs nearly 5000 people and has an annual turnover of R15,9 billion. 

Due to growth and expansion, our client is currently looking for a Brand Manager to perform the duties listed below: 

Main scope of duties and responsibilities: 

• Understands packaging of all products 

• Understands the importance of brand image and the role packaging plays 

• Drives the enhancement of brand image in all innovation and upgrade projects 

• Working understanding of the marketing process: Consumer insights, strategy, brand positioning, brand communication, brand activation, brand innovation 

• Exhibit a category view required in allocating category budget down to brand level based on business priorities 

• Clear knowledge and understanding of brand portfolio dynamics and consumer touch points relevant to the category and consumer behaviour traits and trends 

• Ability to lead the process required for setting communication objectives and defining target audiences 

• Sufficient knowledge that provides the ability to challenge channel implementation strategy against brand and category strategy to ensure optimal fit 

• Exhibit a category view required in allocating category budget down to brand level based on business priorities 

• Clear knowledge and understanding of brand portfolio dynamics and consumer touch points relevant to the category and consumer behaviour traits and trends 

• Ability to lead the process required for setting communication objectives and defining target audiences 

• Sufficient knowledge that provides the ability to challenge channel implementation strategy against brand and category strategy to ensure optimal fit 

• Manage the sensitivity of price positioning in growing the brand and its role in the portfolio 

• Define individual brand roles in the portfolio in order to create integrated portfolio consumer needs state /segment strategy 

• Identify and fill in gaps in consumer/market knowledge in order to create new insights 

• Brand championing and bring it to live throughout the organization (brand ownership) 

• Able to write and co-ordinate the implementation of brand plans 

• Thorough understanding of market and category segments and needs state 


Salary: Attractive + benefits, no relocation allowance 

 

Qualifications :

Experience Required: 

• Educated to a degree level, preferably in commercial, marketing or business studies. 

• Minimum 5 years’ brand management experience 

• FMCG Background 

• Competitor & consumer intelligence, Market intelligence and strategy and Business/Commercial know how 

• Able to utilize administrative support systems to assist in budgeting 

• Has a sound knowledge of the factors that need to be accommodated in the different organizational budgets 

• Able to analyze budgets correctly 

• Commercially focused and target and revenue driven 

• Ability to influence and negotiate up to Board level 

• Excellent relationship management skills 

• Self-confident – independent and self-reliant, assertive when necessary 

• Professional, with personal integrity 

 

E-mail: [email protected]







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