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Social Media Coordinator At RusselSmith Group

Date Posted: 08/Nov/2013
Deadline: 07/Nov/2013
  • Specialization Engineering
  • Industry
  • Experience 0 year(s)
  • Location Nigeria

Summary of Functions

The Social Media Coordinator will work with the entire day-to-day executions of social media campaigns; tasks include daily community listening, maintenance, community engagement/conversation, monitoring and issue escalation/response. The Social Media Coordinator must have a passion for and be well versed in Twitter, Facebook, YouTube and Blogging. Candidate will be responsible for implementing new social media campaigns and propagate relevant and useful content to engage current online users in conversations about our brand. The ideal candidate must have experience with updating social media sites & blogs with new brand content while keeping in mind the goal of reaching a broader audience and building brand loyalty.


Experience Required

At least two(2) years of experience working with social media tools and techniques


Skills/Qualifications Required

BA degree in Journalism, Communication, Marketing Public Relations or related field preferred


Job Information


  • Daily tasks will include working with key stakeholders to determine content concepts, generating and executing concepts for interactive Social media;
  • Social Media Coordinator will be responsible for designing and implementing social media strategies, products and tools;
  • Drive engagement of our brand with our social community, including members and prospects daily via our social media platform;
  • Good communication skills, very high attention to detail are critical every day to tackle this high-energy, high-visibility position;
  • Write, publish and maintain current content on Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other social media platforms with the aim of engaging our audience;
  • Create and maintain social media content calendar. Meet with stakeholders to collect content for calendar;
  • Monitor social platforms for response opportunities;
  • Moderate user-generated posts and replies;
  • Respond to comments and replies quickly with poise and tact;
  • Translate marketing and PR content into highly engaging, social-friendly content;
  • Track effectiveness of individual posts and tweets;
  • Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives;
  • Interpret insights and community conversations into actionable recommendations;
  • Influencer monitoring and engagement.



  • Must have at least two(2) years of experience working with social media tools and techniques;
  • Must have exceptional communication, interpersonal skills and a social personality by nature;
  • Strong ability for presentation skills (speaking and visual design) required;
  • Previous marketing, editorial, and/or public relations will be an added advantage;
  • Proven ability to create and execute interactive social media campaigns;
  • Experience with strategic planning and marketing of successful interactive communities;
  • Proven track record for managing interactive communities and creating positive and successful community engagements;
  • Expertise in publishing or participating on blogs, social news, video/photo sharing, social networking applications with a strong personal interactive reputation;
  • Strongly results-driven ;
  • Detail-oriented, high attention to fact-checking and accurate dissemination of information;
  • Excellent verbal and written communication skills and social skills;
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines;
  • BA degree in Journalism, Communication, Marketing Public Relations or related field preferred
  • Experience with monitoring, engagement, and analytics platforms a plus (e.g. Hootsuite, Facebook Insights, Twitalyzer, PageLever, etc.)


**Candidates MUST have previous working experience in social media. Only resumes from applicants experienced in social media and meeting the above outlined requirements will be reviewed for this position.


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