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Retail Marketing Manager At Nokia

Date Posted: 12/Dec/2013
Deadline: Not Specified

Retail Marketing Manager (Senegal)-000000118111



General Purpose

Retail / Shopper marketing management for French Speaking WCA markets including Ivory Coast, Senegal, Cameroon, Gabon, DRC, Niger, Sierra Leone, Guinea etc.



Develop strategies to initiate retail marketing in the countries mentioned above in order to make connections directly with the consumer


Main Responsibility Areas

·         Development of plans and strategies to connect directly with the consumer at retail in Countries where Nokia is currently not present on the ground.

·         Development of ALL creative elements in alignment with the Retail Marketing team, to support Go To Market executions in the Channel.

·         Development and deployment of locally relevant retail Brand campaigns for WCA by aligning with the global retail brand management teams.

·         Closely collaborating with the WCA Sales Unit teams including digital, activations, product and services marketing in order to achieve market relevant, well rounded retail campaigns.

·         Execution of exceptional locally- relevant retail campaigns and in activation in all LSUs, working in partnership with LSU marketing teams.


Deliverables/ KPI

·         Changing the Retail landscape creatively to best connect with the Consumer.

·         Business metrics - net sales, GM

·         Brand metrics - preference, retention & affinity

Timely, quality delivery of all creative assets to the LSUs for in market activation.





University Degree

5+ Years Experience Preferably in Retail)

French Speaking



Consumer Focus: Understands and applies consumer insight to business processes, guiding activities to begin and end with the consumer in mind. Is on the pulse of both short and long-term consumer needs and behaviors, enabling identification of new business opportunities. Transforms consumer insight usage from formalized, periodic and geographically limited scope towards embedded, 24/7, solution-centered business usage


Masters Channel Brand Marketing: Drives the connection with the consumer at a retail level through exciting and compelling campaigns. Builds awareness and excitement of Nokia's products and solutions through differentiated consumer stories, optimized touch point strategy, and launch and life cycle management. Masters channel brand management and execution across marketing channels.


Technical & Professional Knowledge:  Knows how to communicate with the consumers at retail through elements with which the consumer use to interact. Knowledgeable about retail advertising techniques. Has a financial analysis skill. Initiative.


Method of Application

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