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Exciting New Career Opportunities At Diageo

Date Posted: 04/Feb/2014
Deadline: Not Specified

Marketing Manager – Spirits

Level:      L4
Reports To: Marketing Director, Guinness Nigeria Plc


Diageo Brands Nigeria (DBN) was created in 2010 to drive Diageo’s Spirits business in Nigeria. The success of DBN is critical to the success of Diageo’s operations in Nigeria and therefore is critical to Diageo Africa’s success. The Spirits category in Nigeria is fast-paced with multiple competitors, an emerging route to market structure and evolving competitive set. This represents a major challenge as the role is likely to require a solutions oriented approach that is both proactive where possible and reactive where required.

The Marketing Manager will work closely with the General Manager DBN, Marketing Director and the Customer Marketing team


The role will lead the marketing agenda for the Diageo spirits portfolio in Nigeria, developing brand strategies and leading the execution of these strategies to ensure that chosen priority brands are leaders in their categories in Nigeria. The role will continually identify & quantify new growth opportunities for the portfolio based on continuously updated consumer insights, developing new growth drivers if required in partnership with West Africa Spirits Hub Team, whilst developing Spirits Marketing Talent for the future in Nigeria & Africa.


Leadership Responsibilities

- Work with the DBN General Manager & Marketing Director, Nigeria to set and execute the Nigeria five-year Strategy on Spirits Brands
- Liaise with the West Africa Spirits Hub Team & fellow African spirits brand teams to ensure 2 way search & spin of growth drivers on the priority brands and lead delivery across the region
- Develop & Coach the Nigeria Spirits Marketing team on Marketing & Spirits excellence in execution and support the DBN Customer Marketing team

Key Accountabilities

1. Assist and support the General Manager DBN to deliver the AOP growth aspirations plus overlay targets in F14 and beyond
2. Assist DBN General Manager in establishing the evolving route to market assessment for Spirits in Nigeria including a plan for correct COGS & efficient SKU’s for long term growth
3. Support and lead Spirits Brand growth with Marketing Director by developing & implementing the code for growth for Spirits
4. Lead the development of the local Game Plan and lead the categories in the Joined up Business Planning (JUBP) process
5. Work with the in-market teams & commercial managers to turn the Spirits annual GAME brand plans into “executable” commercial plans and assist with the development of missing growth drivers

Qualifications, Experience and Capabilities

• University degree in marketing / business or other related discipline preferred
• Postgraduate Qualifications - an advantage
• Proven and strong Brand and Trade marketing experience (6-10 years)
• Proven ability in Team Leadership / Strategic thinking (minimum of 3-4 years)
• Spirits experience / knowledge is essential
• Proven experience working in emerging markets
• Proven track record of leading & inspiring Agencies
• Can demonstrate excellent Commercial acumen & Marketing judgement
• Can demonstrate excellent cross-functional working skills & thought leadership
• Extensive experience of ATL and BTL strategy development and implementation
• Proven experience in Consumer insight generation and strategic penetration
• Strong identifiable track record of success
• Is experienced at managing key stakeholders nationally & internationally
• Budget & cost control management
• Strong project Management skills and experience

Barriers to Success in Role

• Inability to manage and influence a cross functional team
• Inability to engage & work collaboratively with West Africa Spirits Team
• Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Work Location

• Lagos based with some travels within and outside



Job Title:     Reserve Sales Manager
Level:  L5 M2
Reports To: Head of Reserve


Nigeria Context
Nigeria is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, Ready to drink (RTDs) and Malt drinks within this market.

The Nigerian drinks market is relatively unsophisticated, but highly dynamic.Diageo Brands Nigeria (DBN) has been established to expanding Diageo’s operations and portfolio of brands by venturing into the marketing and sales of Diageo’s already existing rich Spirit brands.

The Diageo portfolio in Nigeria encompasses some of the finest liquids in existence. With a vast portfolio covering vodka, gin, Tequila, Scotch & other whiskies, the breadth and diversity of this portfolio gives Diageo a true point of difference.

Purpose of Role
1. Brilliant Execution of Reserve Trade strategy in Trend leading accounts (TLAs) and Regional Leading accounts (RLAs)
· Identify and manage brand and sales development opportunities within the Reserve Portfolio
· Identify and manage brand distribution opportunities
· Spreading the footprint for premiums and ultra premium through working with the “best prestige” customer to unlock the premiums opportunity
· Implement Reserve portfolio sales drivers in defined outlet base
2. Great performance in Trend leading accounts (TLAs) and Regional Leading accounts (RLAs) callage and coverage
· Identify persuasion initiatives, Reserve outlet priorities and share TTL intelligence to support world class implementation of initiatives.
· Drive the development process of relevant Reserve Trade Visibility initiatives based on in-market experiences
· Provide input to assist in the development of Reserve TTL strategy
· Interpret and analyse information in respect of account, consumer, competitor activity and opportunities for sales and brand development.
3. Leadership of Reserve brands in trade
· Establish mutually beneficial annual business plans with selected Reserve outlets customers
· Conduct brand immersion and education to bar staff & consumers
· Identify and manage brand events and media exposure opportunities
· Build relationships with key media, celebrities and influential business people to translate into PR and publicity opportunities

Key Accountabilities
1. Deliver excellent business performance on Reserve brands in Nigeria
• Develop customer plans and negotiate with key bar customers, secure contracts-including prestige bars, hotel bars, lounges, niteclubs in regions
• Visit Trend leading accounts (TLAs) and Regional Leading accounts (RLAs) customers to build outlet relationships with all staff and check compliance to the Sales Drivers
• Train and inspire outlet staff on Reserve portfolio
• Activate the Key Bar Growth Drivers through customer base

Skills, Qualifications and Experience Required
§ Graduate calibre with 3-5 years minimum relevant work experience
· Experienced driver with valid license
· Commercial experience and understanding, preferably within FMCG environment
· Good communication skills – written and verbal
· Target driven & Result oriented
· Understanding of the total alcoholic drinks market
· On Trade experience is advantageous
· Brand and Product Mastery
· Strong Customer Management and ability to understand the motivations of individual trade partners
· Ability to plan and execute activities and Passion for execution detail
· Demonstrate high level self-organisation and good time management.
· Presentation skills
· Influencing skills
· Good IT Skills - Evaluation, analysis and report writing

Barriers to Success in Role
· Inadequate spirits knowledge
· Inability to engage and mobilise others in the organisation.
· Inability to overcome setbacks

Working Options
· Based in a defined geographic area
· Minimum 75% Field Based
· Some Travel to the Headquarters is essential


Job Title:   Demand Planning Manager

Level:      L5 M2

Reports To: Sales & Operations Planning (S & OP) Manager



The Demand Planner creates and maintains forecast models for Guinness Nigeria and Diageo Brands Nigeria customers, incorporating business intelligence and forecast information gathered from sales, marketing, finance, sales operation, and other sources (i.e.: Nielsen or other syndicated consumer data).

The Demand Planner is the integration point into the sales and marketing organizations. Basic forecast modeling is the responsibility of this position. This position leads the dialogue each month for their respective customers and products with key counterparts in Sales, Customer Marketing and Marketing.


a) Market Complexity

The Alcoholic beverage industry is highly competitive with 3 key players and constantly expanding with low end entrants. Spirits consumption is expected to fuel more growth within the industry.

b) Leadership /Functional Capabilities

i. Ability to work with and gain alignment from relevant decision makers , embrace change and take ownership.

ii. Demonstrate strong interpersonal skill to build amazing relationship

iii. Demonstrate strong analytical skill and logical approach to decision making

iv. Communicate clearly & use information to influence decision making.

Purpose of Role




Ø To ensure that the best possible short, medium and long term forecast of demand for all Guinness Nigeria Plc & Diageo Brands Nigeria products are available at all times

Ø Work with customer marketing, marketing and sales team by providing and maintaining very robust informed and statistically based forecast of forward demand for Guinness Nigeria Plc & Diageo Brands Nigeria

Ø Manage monthly demand planning process with proper documentation of assumptions, identified risk and business opportunities for Guinness Nigeria Plc & Diageo Brands Nigeria

Key Accountabilities


Ø Developing baseline statistical forecast using demand planning system

Ø Supporting the Sales & Operations Planning (S & OP) Manager to embed Sales and operations planning in the market.

Ø Maintain demand planning system and software

Ø Providing detailed analysis of forecast trend and accuracy to guide the gap management process

Ø To manage the escalation of demand issues and facilitate effective solution to shortfall in the plan-both tactical and operational.

Ø Conducting root cause analysis and corrective action planning to understand sales forecast accuracy &Bias

Ø Ensure effective Marketing & Evaluation (M&E) analysis of the assumption and input used to develop activity forecast

Skills,Qualifications and Experience Required


Graduate calibre in the Sciences, Social Sciences or other relevant field.

A Master’s degree in business is an added advantage

5 years Supply Chain planning experience with a proven track record including demand, minimum 2 years Supply Chain experience in an FMCG

Previous experience of Advanced Planner & Optimiser (APO) & SAP Enterprise Central Components (ECC’s) is preferred

Prior experience in similar planning roles preferred (Demand Planning, Production planning, Commercial/Sales Planning etc.)

Excellent Communication and influencing Skills

Strong understanding of core Demand Management process and understanding of forecasting heuristics

Good knowledge of the end to end supply chain and the impacts of the demand signal

Knowledge of market dynamics is preferred

Demonstrated analytical skills in prior roles

Excellent IT skills including Microsoft office

Strong interpersonal skills

Barriers to Success in Role


Ø Inability to employ analytical skills to contemporary problems.

Ø Inability to influence broadly across all internal (across levels) and external stakeholders to achieve expected objectives

Working options


Ø Lagos Based with some local travel between distribution centres





Job Title: Contingent Worker Administrator (Nigeria) – First Point Africa

Level: L6MS1

Reports To: Senior HR Advisor (Nigeria) – First Point Africa

Purpose of Role

The Market Contingent Worker Administrators purpose will be to manage the on-boarding, movement, tracking and exits for the contingent workforce that are required to be loaded in Workday. They will liaise directly with Line Managers and external agencies across the countries within their assigned market with respect to the administration of these worker types.

Key Accountabilities

§ Role model the HR Model and "push" HR queries to the appropriate channels.

§ Provide training and occasional support to employees and line managers on the new HR systems, processes and embeds the new roles and responsibilities

§ Takes ownership for and resolves any complex, market specific queries relevant to contingent workers that require either detailed market knowledge or a face to face intervention.

§ Responsible for the delivery of the following:

o Contingent worker On-Boarding – Required contractors have been loaded into Workday and their details satisfactorily completed and captured.

o Liaison with market or country finance – Ensuring that appropriate purchase orders are created in SAP or relevant finance system for contingent workers.

o Market HR Reporting – Runs market or business unit reports from Workday on contingent workforce and provides to Line Manager, Functional heads, HRBP / HRD for business performance meetings.

o Exits: Local or face to face support to Line managers or HRBPs for Exit processes (e.g. collection of equipment etc.)

o Local Non Workday related Employee Lifecycle processes – There will be market specific processes that are not completed in Workday, these will vary by market. The in-market first point team will be expected to deliver these.

§ Embed continuous improvement as the way we do things - personally championing and role modelling innovation and simplification ideas, and encouraging and demanding them from others.

§ Works directly with customer groups when there are any service issues or complaints which need to be resolved with respect to relevant contingent workers.

Skills, Qualifications and Experience Required

§ Graduate Calibre in a related field

§ Minimum 2 years proven track record of HR capability and experience in a large multinational organisation

§ Performance driven mind-set that delivers on agreed outcomes at pace - Instinct for delivering, and inspiring others to deliver.

§ Resilience and confidence in a dynamic and at times ambiguous environment.

§ Ability to find solutions and tackle barriers.

§ Aptitude for technology with the ability to manipulate and manage systems to deliver insights.

§ A thorough understanding of local HR policies, procedures and practices and their application.

§ An full understanding of how processes, data and systems interrelate

Barriers to Success in Role

§ Ineffective stakeholder engagement and management of relationships.

§ Ineffective interpersonal, written and verbal communications skills.

§ Ineffective planning and prioritisation of activities.

§ Lack of attention to detail

§ Inability to think outside of the box to find solutions


Method of Application

Interested and qualified? Click the Apply now button to send your application

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