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Marketing Executive (ICT) Lagos & Port-Harcourt At Rs Hunter Limited

Date Posted: 03/Feb/2014
Deadline: Not Specified
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria

Job Role:

  • Define, execute and manage an annual plan of marketing activities for Equipment Hall (Lagos & PH), towards promoting the company brand; creating sufficient awareness of EQH products and services amongst the target market segments – corporates & retail and achieving other key business objectives – using appropriate marketing strategies and channels (such as media advertising, direct mail, sales promotions, promotional or sponsorship events, etc)
  • Ensure effective use of all online channels in promoting the brand awareness of EQH i.e. EQH website, Facebook and twitter pages

 

Key Responsibilities:

  • Implement/ execute marketing activities defined for the year according to the annual plan
  • Prepare appropriate justification documents and budget for marketing activities for management approval, while striving to ensure implementation of cost effective activities based on defined objectives
  • Brief graphic designer or advertising agency as regards marketing materials required for activities as and when required.  Ensure the quality and accuracy of the produced materials is of required EQH standards.
  • Liaise with all relevant internal teams to gather necessary information required in the development of marketing materials or in preparation for the implementation of any marketing activity.
  • Implement marketing activities as and when required and ensure wide visibility of EQH branding and promotional materials during the implementation of such activities e.g. product forums for clients, participation in conferences, media advertising, sponsorships, CSR events, etc
  • Generate report on the effectiveness and assessed impact of executed activities when it’s over, and recommendations for such future activities
  • Coordinate all required Press interactions/PR initiatives as regards EQH activities in the course of the year. Ensure EQH is appropriately represented in necessary industry and outside industry events
  • Ensure information regarding all marketing activities of EQH are promptly uploaded and updated on the EQH website
  • Regularly update the EQH web gallery with information on new sales offers, and communicate same via the weekly or monthly newsletters
  • Frequently monitor the performance of the EQH website and performance of the online Sales engine
  • Maintain accurate records of all activities executed across all channels and the marketing spend on such as well e.g. weekly or monthly newsletter dispatch, Facebook or twitter promotions, client open product forums, etc
  • Keep accurate database of all client contact details (Lagos & PH) for the purpose of sending the weekly or monthly EQH newsletter or any other requirement for such information e.g. bulk SMS broadcasts
  • Provide standard formats for all communication within and outside EQH e.g. responses to client mails, internal memo’s etc
  • Attend relevant marketing meetings with EQH partners in order to gather information on available opportunities and requirements of EQH.
  • Adhere to all company policies, procedures and business ethics codes
  • Manage time efficiently and accomplish tasks within set deadlines

 Experience & Qualifications:

Sales background with 3- 5 years’ experience in related field.

Skills:

  • Energy
  • Good teamwork skills
  • Communication skills
  • Good networking and influencing Skills
  • Adaptability
  • Creativity
  • Commercial awareness
  • Numerical skills
  • IT skills.

Please forward cvs to [email protected]







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