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Marketing Manager - Customer Programs At Taafoo

Date Posted: 03/Feb/2014
Deadline: Not Specified

SUMMARY


taafoo is seeking a Marketing Manager of Customer Programs who will be responsible for creating, executing, analyzing, and developing member programs that drive customer activation, repurchase and engagement, with a long-term focus on building brand loyalty and generating revenue from the taafoo customer base. This role is perfect for a seasoned marketer who thrives on a mix of strategy, creativity, execution, and analytics, and isn’t afraid to get his or her hands dirty. The ideal candidate will be ROI-focused and able to prioritize ruthlessly, set deadlines, and meet aggressive growth goals. This team member will play a pivotal role in helping taafoo become the new model for e-commerce.


ESSENTIAL DUTIES AND RESPONSIBILITIES/CORE ACCOUNTABILITIES
Identify key customer insights and opportunities for growing engagement and revenue
Create and develop member programs to deepen engagement across multiple customer segments and life stages
Understand technology requirements and prioritize projects on an ROI-basis for product roadmap
Driving projects to completion on or prior to scheduled due date
Establish monthly, quarterly, and annual marketing plans
Develop metrics, create dashboards, and report on results
Guide creative development of marketing collateral
QUALIFICATIONS
3+ years relevant online consumer marketing and/or e-commerce experience
Experience in all aspects of engagement marketing, including strategy, execution, analysis, and infrastructure
Experience in online and offline retention and loyalty marketing tactics (e.g. retargeting, direct mail, promotions)
Proven track record of moving quickly and delivering results in an entrepreneurial environment
Exceptional analytical, organizational, interpersonal, and problem-solving skills
Outstanding verbal and written communication skills
Keen attention to detail and ability to dive deep matched with the ability to think big
The ideal candidate will have demonstrated success at a top direct marketing brand
SQL Server/MySQL experience preferred
Flexible and resourceful, easily adaptable to changes in environment and prioritization
taafoo is an Equal Opportunity Employer
To Apply: Email your CV to [email protected] with Subject: Marketing Manager - Customer Programs







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