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Patient Access Manager At GlaxoSmithKline Plc

Date Posted: 25/Feb/2014
Deadline: 14/Mar/2014

Job Purpose/Scope 

This job exists to develop and implement strategic brands plan to achieve revenue, profit / market share and life cycle objectives for brands in the Access portfolio within Anglophone West Africa.


Key Responsibilitie

•To successfully manage products in the Access portfolio
•Develop strategies and tactical plans for the sales team and ensure implementation.
•To review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives.
•Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium
•Design, develop and dispatch relevant brand promotional materials to the field force in a timely manner
•Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with international medical marketing code and GSK global policy
•To generate necessary data required for market and brand building, and brand planning across life cycles.
•Ensure strict adherence to medical governance and quality management related issues
Qualifications, Experience  •Bachelor degree, major course of study in pharmaceutical sciences
•At least 5 years work experience in a marketing/brand management role within the pharmaceutical industry
•Possess knowledge of the pharmaceutical industry
Competencies 

•Strategic marketing/brand management skills
•Product / technical knowledge
•Communication / Presentation skills
•Computer literacy skills
•Ability to successfully market brands in a market where majority have low purchasing power. Effective customer targeting is required.
•Ability to manage brands in an environment that has little or no reliable data for planning
•Ability to effectively manage brands in an unstable social, political and economic climate
•Ability to lead cross-functional teams to achieve brand / portfolio

Method of Application

Interested and qualified? Click the Apply now button to send your application

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