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Specialist.Mobile Advertising At Etisalat

Date Posted: 20/Feb/2014
Deadline: 04/Mar/2014

Job Summary 
Assist in the development of the mobile advertising products and propositions and ensure successful implementation  to drive revenue


Principal Functions 

Assist in managing  the legacy mobile advertising business and ensure sales revenue is increased from existing properties
Assist in managing relationships with strategic partners and suppliers in the mobile advertising space
Assist in driving the development and deployment of new mobile advertising services based on industry leading and global best practices
Participate in the development of the mobile marketing business and liaise with all interested parties to implement all digital media projects.
Assist with the development of mobile advertising propositions for Etisalat digital content and services, conduct research on digital media products and services and identify customer needs
Assist in conducting research and building insights for digital media products and services to shape the consumer proposition.
Work with other members of the digital media team such as the product marketing manager and business development team to understand the product features and content and use this to share the customer proposition.
Assist with the Go to Market plan for all consumer digital content and services
Work with the Brand and Communications teams to effective promote product and services and reach defined targets for revenues, customer acquisition, etc.
Monitor and control the budgetary needs of the unit.
Prepare/compile agreed periodic activity and performance reports for the attention of the Product Manager, Digital Media
Perform any other duties as assigned by Product Manager, Digital Media


Educational Requirements 
First degree or equivalent in a relevant discipline.

Experience,Skills & Competencies 
Three to Five years work experience in advertising technology required.
Experience in mobile marketing, advertising and product development is a requirement

Method of Application

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