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Consumer Planning & Research Manager - Guinness

Date Posted: 18/Mar/2014
Deadline: 31/Mar/2014
  • Specialization Industry Jobs
  • Industry
  • Experience 0 year(s)
  • Location Nigeria

Job description

Job Title: Consumer Planning & Research Manager

Level:     L5 M2

Reports To:Head of Consumer Planning & Research



Consumer planning is a critical role with responsibility for proactively identifying and driving consumer insights into the business. Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights.


Purpose of Role

This role is about using research outcomes with a focus on consumer and market understanding to drive business growth.


           A.   Financial: The role is responsible for the management of Research Budget

           B.   Market Complexity: Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands



Key Accountabilities:

  • · Supports the development of brand  and implementation of brand strategy and communication by facilitating a deep understanding of the consumer (GAME planning)
  • · Leads regular brand reviews,  actively champions and communicates consumer viewpoint to teams throughout the marketing process and ensuring that the consumer is at the heart of the brand teams
  • · Effectively facilitates workshops to unlock creative solutions on market and consumer issues
  • · Develops insights through the rigorous use of 5I's tool
  • · Ensure consumer and market knowledge is distilled into clear actionable implications
  • · Manages research agency partners research process through ad-hoc and continuous research projects, while ensuring efficient budget utilisation
  • · Monitor and communicate trade information (AC Nielsen), volumes and monthly tracker data to the business
  • · Ensures M&E learning is applied to drive growth throughout the business
  • · Develops and drives best practice within consumer planning and research


Work Location

The role is based in Lagos and may require some travel within or outside the country

Job Ad closes March 31, 2014

Desired Skills and Experience

Qualifications and Experience Required

  • · Bachelors Degree
  • · 3-5 years experience in Business/Market planning
  • · Good understanding of market and consumer parameters
  • · Strong Research agency experience
  • · Good business strategy /business development experience
  • · Strong Communication and Interpersonal Skills
  • · Excellent analytics skills and Commercial acumen
  • · Ability to inspire and influence others to be passionate about consumers and market
  • · Ability to translate data into strategic insights and actionable plans
  • · Excellent project management skills
  • · Strong facilitation skills


Method of Application

Interested and qualified? Click the Apply now button to send your application

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