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Jobs At Airtel Nigeria

Date Posted: 27/Mar/2014
Deadline: Not Specified

Senior Manager – SME Segment (Enterprise Business)

Job description

Effective development of SME Sales strategy:

  • Design and drive the implementation of acquisition & retention strategies for prospective and existing SME accounts across the zone
  • Liaise with the Regional enterprise sales teams in driving sales initiatives targeted at enhancing profitability.
  • Work with marketing teams to develop appropriate sales collaterals for enterprise products

Managing 3rd party Sales/ alternate Partners:

  • Develop the frame work for the recruitment and management of alternate sales partners and channels
  • Provide SOP procedure to guide region and channel managers in the management of third party sales partners
  • Develop a mechanism for managing recruitment of sales agents, ensuring constant availability of field sales resources.
  • Develop training and capability development programs for 3rd party sales partners and agents

Product Management, proposition Development, Revenue and Margin Management:

  • Lead all tariffs and pricing approvals
  • Work with Airtel stakeholder community to develop competitively priced value proposition and packages which generates agreed margins for products and services.
  • Ensure high level of customer and network experience for the segment
  • End-to-end management of existing SME products (GSM and Non GSM) and value propositions to meet targets for profitability and revenues, as agreed with the GM Commercial

Business Analysis, Data analysis, Usage and Retention analysis and Intervention:

  1. Manage each in-life products and services on a profit and loss account basis, using financial performance data to make individual product investment and withdrawal decisions, proposing and implementing changes required to optimize performance through
  • Customer incentives plans
  • Sales incentives plans
  • Upgrade
  • Cross Sells

2. Analyze the daily, weekly and monthly reports, region wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination


Market and Customer insight:

Leverage market research to get insights into consumer behavior and preferences and drive future programs and promotions.


Performance Management:

  • Provide strategic support to enhance the delivery on regional SME sales targets.
  • Develop procedures for setting and communicating sales targets and monitoring performance.
  • Deploy relevant metrics to routinely monitor progress against targets and recommend appropriate remedial actions to ensure
  • Develop and manage a sales pay plan which provides incentives and rewards to meet/exceed sales targets.
  • Provide sales performance data to support management decision making
  • Perform regular review of the Sales Incentive Plan – Measurement Criteria, Monthly/Quarterly targets etc to ensure alignment with business focus and strategy

Cross Functional Engagement and Support:

  • Act as the Single Point of Contact for all SME Segment  related engagement across stakeholder departments in head office
  • Work to ensure that all the departments/verticals are fully aligned to deliver on meeting customer requirements

Trade and Sales team information dissemination and Training:

  • Carry out regular SME sales training needs analysis
  • Coordinate content development and delivery of skill enhancement programs to enhance professionalism of the SME sales team
  • Effective interpretation and cascade of all new product and value propositions to the  regional SME sales team

Effective SME Sales Processes:

  • Establish and continuously review SME sales management process to support the sale of enterprise products and services. Such processes include:
  • Bid Management
  • Contract Management

Effective Competitor analysis and Intelligence:

  • Effectively liaise with Marketing in analyzing competitor’s activities as well as relevant market development and proposing
    pre-emptive counter measures

Team Management:

  • Provide clarity of purpose to team members
  • Ensure effective prioritization of product development activities and alignment of such to the overall SBU and company wide objective
  • Coach, mentor and guide team members, ensuring high motivation and engagement
  • Put in place training and development plan for members of the team


Desired Skills and Experience

  • A first degree or its equivalent in Computer science, Business Administration, Sales and Marketing or Business  related discipline
  • 8+ years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses.
  • An in-depth knowledge of enterprise systems is highly desirable
  • Relevant experience in Telecom industry is desirable






Senior Manager B2B - Marketing

Job description

Main Responsibilities Include:

1. Developing effective brand strategy and marketing plan for Airtel Business as agreed with the Head of Brand and Marketing        and the Head of Enterprise Business.


2. Development of a marketing communications plan for all enterprise business products and services which falls within the “master strategy” Airtel.


3. Take ownership of content development whilst working with relevant agencies and 3rd parties in the execution of Airtel Business Brand and Communication requirements, across all channels – (ATL, BTL and Digital Media).


4. Ownership of creating, planning and executing brand enriching initiatives within the B2B segment through platforms such as event sponsorship, event /forum affiliation, customised engagement  forums and Airtel Business own events.


5. Meet targets for marketing communications expenditure against revenues, based on industry best practice, and monitor marketing communications performance.


6. Plan advertising campaigns, promotions and events.Evaluate effectiveness of all communications campaigns against agreed targets and objectives. 


7. Brief and manage advertising agencies and ensure that all communication  campaigns and events are managed within agreed budgets.


8. Support product launch with appropriate communications and collaterals.


9. Full integration of quality management processes within the marketing communications planning function and their effective deployment on a day-to-day basis.


10. Use relevant metrics and measures to measure the market awareness of Airtel Business as a brand in its own right and take appropriate managerial action to ensure consistent growth in Airtel Business TOMA and brand equity.


11.Provide performance data to support management decision-making.


12. Ensure full compliance with telecommunications licence provisions, sector regulations and competition laws.


13. Maintain effective working relationships with internal and external suppliers.

Desired Skills and Experience

Marketing communications planning skills.


Contribute to the Enterprise Solutions communications planning and decision-making processes, providing relevant inputs.


  • Ability to work within a virtual marketing communications team, motivating others to achieve targets.
  • 10 years relevant work experience
  • Analytical thinker who can plan/execute action to exploit business opportunities. 
  • Ability to present compelling business cases for investment in marketing communications. 
  • Utmost professional integrity



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