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HORECA Coordinator At A Reputable Company

Date Posted: 07/Apr/2014
Deadline: 21/Apr/2014

HORECA Coordinator

POSITION PURPOSE:

This incumbent will primarily be responsible for the development of the Leisure Channel in Nigeria.
Tasks include, working closely with the Marketing Manager to define the Leisure Channel (segments) objectives / strategies, development of programmes & activities and the management & control of proper implementation of HORECA activities ensuring executional excellence.
Due to the nature of HORECA business, this incumbent is also required to work in the evenings & weekends as and when necessary.


MAIN AREAS OF RESPONSIBILITY:

1. Work in close collaboration with the Marketing Manager to ensure alignment with brands’ strategy and distribution in strategic Leisure venues. As well as adaptation of consumer / trade programmes and activities (event sponsorship) for implementation in the Leisure Channel.

2. Work in close collaboration with the Marketing Manager to define channel (segments) objectives / strategies, and convey them into actionable plans for the Leisure Channel development.

3. Lead the HORECA operational team (Distributor) to accomplish all pre-set objectives in the Channel development process and ensure that results are measured against KPI for continuous improvement.

4. Manage all consumer programmes / activities (CG, events) related to Leisure Channel.

5. Where applicable and within the confines of local legislation, develop Leisure Channel programmes related to consumer relationship marketing (incl. direct marketing), consumer interest group networks (OL oriented program) as well as channel operator loyalty programmes (if any).

6. Closely monitor the Leisure Channel to understand emerging trends. Including but not limited to competitors' activities and strategies, in order to develop effective communication platforms (contract venues) and tools.

7. Support the Distributor's team for POSM development in this channel so as to continue to excel for “Innovation” in this area.

 

Education:

University degree in marketing or equivalent


Work Experience:

3-5 years experience in marketing and sales management functions and event management experience is a plus.


Languages:

Good written and oral communication skills in English. Familiar with MS applications and operations



NOTE :

The job will be based in Lagos, As you may notice this segment of the business is active in the evenings and the candidate may occasionally be required to work in the evenings, when required and/or maybe weekends as well.

 

Send CV - [email protected]







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