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New Career Opportunities At Diageo

Date Posted: 10/Apr/2014
Deadline: 22/Apr/2014
Category Manager – BTL & POS

Level: L5 – M1
Reports To: Portfolio Manager – Demand & Indirect, Guinness Nigeria Plc

As Guinness Nigeria plc undertakes the journey of a new Diageo market, the Procurement Function within Guinness Nigeria is clearly recognised as being a key enabler for our Company to achieve its Mission to become the most celebrated business in Nigeria

Purpose of Role
Responsible for the development of stretching category strategies that clearly deliver our Procurement Functional Value agenda of Assure, Protect and Create for all areas of below the line, Consumer planning and research.

To support the design and implementation of Brand strategies in order to Partner with brand teams on the delivery and achievement of business goals through excellent execution of brand’s experiential marketing strategies & plans.

Top 3-5 Accountabilities
This role will closely support the Portfolio Managers and Head of Procurement in driving the Procurement agenda, acting as a key member of the team by leading the team’s robust application of key category management tools such as the Diageo Way of Category Management DWOCM, supply chain analysis and business needs analysis

Assist the Portfolio Managers and Head of Procurement to form, coach and develop Guinness Nigeria Procurement into a high performing team, by enhancing local Procurement capability in all aspects of best-in-class Procurement skills – Strategy development, Contract management, Industry/Economic/Supplier Analysis, Value chain mapping, etc 

Supporting the Function’s control and risk agenda, - including Control and Risk management CARM, International Financial Reporting Standards IFRS, Supplier Failure Risk Management SFRM

Experiential Marketing


  • Lead and sponsor cross functional initiatives to implement marketing campaigns for consumers and influencers
  • Lead the Win at retail cross functional team to deliver Guinness Nigeria visibility programmes across bars and trade channels

Programming & Barter Deals

  • Partner with brand teams to develop brand-building Programming options.
  • Work with Below The Line BTL Agencies to secure best plans and rates for experiential activations.

Agency Management

  • Develop and agree Agency (Sales promotion, experiential, trade audit) Work Plans and partner with Legal to develop Agency Contracts.
  • Champion compliance of Diageo Marketing Code with the Sales promotion, experiential and trade audit Agencies.

Qualifications and Experience Required

  • Relevant Degree and demonstrable ability to learn and develop.
  • Minimum of 7 years commercial experience, Specialist Media Planning & Buying experience gained in a "blue chip" organization
  • Strong Negotiation Skills
  • Minimum of 3 years Procurement experience is essential covering all procurement imperatives (quality, service, cost, risk, growth support, innovation)
  • Analytical and numerical skills
  • Ability to take commercial insights and translate into Media Planning & Buying opportunities
  • Experience in advertising, marketing, and sales spend activities.

Barriers to Success in Role

Ineffective communication skills and/or inability to present output clearly and cogently, to confidently and articulately present complex business cases and optionsInability to challenge the status quo and/or influence peers & senior stakeholders and to take the initiative on research and analysis topics

Inability to think strategically, lack of general commercial awareness

Lack of personal mental resilience in challenging working environments or lack of mobility

Unable to self-motivate and effectively manage / prioritise own workload

Unable to forge the strong working relationships needed inside and outside the team

Weak IT skills base


The role The role will be based in Lagos with occasional requirements for national, regional- hub (Cameroun/Ghana) and international (UK) travel.




 Business Performance Management - Diageo Brands Nigeria Ltd.(DBNL)
Level: L5 (M2)
Reports To: Finance Manager – Diageo Brands Nigeria Ltd (DBNL)

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  • The purpose of this role is to provide Business Performance Management and Decision Support to Diageo Brands Nigeria Ltd DBNL in achieving set objectives and future growth potentials


Diageo Brands Nigeria Ltd (DBNL) is a wholly owned Nigerian subsidiary of Diageo Plc. The company which began operations on 2nd July, 2010, was established to take over the distribution, sales and marketing of the Diageo spirit brands in Nigeria from a 3rd party distributor/agent. The intention was to expand the range of brands offered in Nigeria and significantly increase availability in both on and off trade. 

Top 3-5 Accountabilities: <
Business Performance Reporting and Analysis


  • Report Diageo Brands Nigeria DBN performance including commentaries to feed into the Nigeria Hub Business Performance Management BPM Deck
  • Accurate and timely preparation of all month end reports and Business Financial Consolidation BFC schedules submission
  • Provide detailed analyses of monthly Diageo Brands Nigeria DBN results by key brand and identify drivers of performanceDecision Support
  • Pricing Decisions: Partner with the Sales and Marketing team on brands by providing accurate value chain scenarios to aid in pricing
  • Manage the entire Diageo Brands Nigeria Ltd DBNL pricing structure and update on an on-going basis.
  • Product Portfolio: Manage the Diageo Brands Nigeria Ltd DBNL product portfolio as the key market contact with the Brand Through Profit BTP team at Diageo Business Shared Service Center DBSC Budapest to ensure that standard costs are correctly set and Intercompany Selling Price ICSP rates are accurate. Responsible for the yearly Intercompany Selling Price ICSP reset process
  • Transfer Pricing: Responsible for the Transfer Pricing engagement and implementation for Diageo Brands Nigeria Ltd DBNL. Liase constantly with the Tax /Brand Through Profit BTP teams at the hub on Trading Profit TP reviews

Financial Accounting and Control

  • Ensure proper Cost Of Goods Sold COGs accounting and reporting. Constantly monitor Cost Of Goods Sold COGs lines in the P&L to ensuring accurate cost reporting
  • Ensure the GN team responsible for posting all necessary journals impacting on revenue and Cost Of Goods Sold COGs are performing them correctly and timely

Qualifications and Experience Required

  • Qualified Chartered Accountant will be an added advantage (ICAN, ACCA, ICMA etc.)
  • Graduate level with intermediate computer skills -spread sheet application, word and power point.
  • Attention to detail and customer focused
  • Self- motivated and well organised
  • Ability to establish effective relationship and communicate clearly with colleagues outside of finance.
  • Strong analytical skills and experience with operational decision support activities.
  • Attention to detail, quality and accuracy

Working knowledge of an accounting package -System Application Process (SAP)


  • 5-7years finance experience preferably in Fast Moving Consumer Goods FMCG / commercial environments including demand and supply / operations
  • Takes responsibility and shows clear ownership
  • Track record of consistently delivering to deadlines & standards in a high pressure environment.
  • Strong drive and energy, pro-active self-starter
  • Able to work as part of a team. Starting to understand the principles of coaching and influencing
  • Ability to network and quickly build effective relationships

Barriers to Success in Role

  • Inability to manage and influence a spectrum of key Innovation stakeholders and elicit buy-in and support.
  • Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders.
  • Lack of attention to detail.
  • Inability to prioritise conflicting work requirements.

The role will be based in Lagos

Method of Application

Interested and qualified? Click the Apply now button to send your application

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