Search for Job Vacancies and Career Opportunities in Nigeria

Specialist.Analytics And Consumer Insights At Etisalat Nigeria

Date Posted: 24/Apr/2014
Deadline: 06/May/2014

Specialist.Analytics and Consumer Insights

Job Summary


Specialist Analytics & Consumer Insights

  • Responsible for analysis, profiling, and modelling activity in the areas of propensity and segmentation to increase understanding of the customer behaviour pattern and providing actionable insights in developing strategies that will increase the customer lifetime value on the network.


Principal Functions

·  Analyze micro profiles of all market segments, design models using customer profile attributes, and develop multiple scenarios   to illustrate behavior patterns in creating targeting and positioning campaign strategies.

·  Develop sensitivity and business models that support direct to consumer marketing programs and maximize execution efficiencies.

·  Conducts analyses with a focus on experimental design, assessment, execution, measurement of current programs, evaluation of proposed programs, behavioral analysis, data mining, customer segmentation, predictive modeling, performance management, and other relevant statistical analyses.

·  Analysis and data interpretation in support of direct marketing strategy development, program implementation and evaluation/back-end analysis.

·  Summarizing analytic findings and integrating with non-traditional data sources (research findings, media surveys, customer behaviors, etc.), when appropriate to enhance campaign development initiatives.

·  Develop and use all relevant metrics and measures to continually monitor inactivity and revenue generating base and take appropriate actions to ensure consistent usage and reduce inactivity.

·  Conduct analysis and present findings leading to improved customer identification, attraction and retention techniques and methodologies.



Educational Requirements



A first degree in relevant discipline.

Experience,Skills & Competencies



·  Industry Certification(s) and or Postgraduate/Professional qualification(s) in a related field (an added advantage)

·  Expert knowledge of competitive environment, consumer trends and trade practices in the industry.

·  Advanced data mining and analytical skills such as SAS and SQL.

·  Excellent understanding of customer data analysis, propensity modelling and segmentation techniques

·  Excellent understanding of data manipulation and interrogation techniques, such as data mining and statistical techniques such as linear and logistical regression, CHAID and clustering

·  Three (3) to Five(5) years relevant work experience

Method of Application

Interested and qualified? Click the Apply now button to send your application

Apply Now  

Subscribe to FREE Job Alerts.


Subscribe to Job Alert
Filter Jobs
  • Location



    Job Type



Latest Jobs and Recruitment in Nigeria Today is the fastest-growing jobs in Nigeria job listing platform .

JustJobsng is Nigeria's leading online jobs site, providing the latest job vacancies and recruitment in Nigeria in a variety of industries and locations in Nigeria.

Search for all job vacancies in Nigeria here on Nigeria’s #1 Job site. Everything latest jobs in Nigeria, Jobs in Nigeria, recruitment in Nigeria, vacancies In Nigeria and employment opportunities in Nigeria is our forte.

Browse our website and search current job opportunities that meet your search criteria. Also you can help yourself with our career resources that will assist you when preparing for an interview.

Our job services are FREE. We strive to post only genuine/Verified Jobs.

Sign up for latest jobs and recruitment offers in Nigeria today!