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Specialist.High Value Prepaid At Etisalat Nigeria

Date Posted: 21/Apr/2014
Deadline: 30/Apr/2014

Specialist.High Value Prepaid

Job Summary

  • Implementing, monitoring and reporting on customer's activation, usage, churn and retention, and revenue initiatives to drive achievement of business objectives assigned to the High Value Prepaid Segment.
  • Providing relevant and up to date information to aid proper decision making within the authority limits of the Segment manager

Principal Functions

·  Identify and execute strategic opportunities to grow activations, usage and revenue across all High Value Prepaid Segment (Easylife/ Easyflex) products

·  Support in strategy formulation and execution to foster achievement of segment targets

·  Ensure quality delivery of High Value Prepaid projects within budget and on time

·  Ensure the profitability of the High Value Prepaid Segment

·  Identify partnership opportunities (short & long term) that will grow segments profitability and awareness

·  Develop marketing strategies and engagement plans for High Value Prepaid customers on the network.

·  Ensure regular, accurate and timely monitoring of projects and activities to ensure quick resolution of challenges

·  Positively manage relationship with all internal and external stakeholders to ensure successful projects completion/delivery

·  Generate and analyse weekly reports that showcase product performance and highlights areas of improvement

·  Build Easylife/ Easyflex product TOMA in consumers' minds through usage of relevant communication drivers

·  Coordinate product promotion, Re-vamps, launches and re-launches end-to-end

·  Monitor product against market trends to ensure the product is strategically positioned for target audience

·  Proactively develop, pitch and implement new marketing initiatives as well as input in overall strategy to drive acquisition, usage and revenue growth of the business

·  Research Industry evolution & competition's activities in order to identify segment specific gaps and Strategies to exploit them to Etisalat's advantage

·  Other duties as assigned by line manager or Head of department


Educational Requirements

  • First degree
  • Masters in relevant course (MA/MBA/MSc) will be an added advantage


Experience,Skills & Competencies



·  3- 5 years relevant post-NYSC work experience required

·  Basic Segmentation Knowledge

·  Marketing plans, advertising materials and product life cycle monitoring

·  Interested candidates are expected to:

  • Be highly focused and success driven
  • Be strategic and analytical thinkers
  • Possess excellent communication skills (oral and written)
  • Possess high levels of integrity and self-regulation

Method of Application

Interested and qualified? Click the Apply now button to send your application

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