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Director Of Marketing (Nigeria) At Sheraton Hotels & Resorts

Date Posted: 30/May/2014
Deadline: Not Specified

Starwood Hotels & Resorts Worldwide, Inc. - One of the leading hotels and leisure companies in the world with more than 1000 properties in over 100 countries, is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Meridien, Aloft and Element.

Starwood Vacation Ownership, Inc., a subsidiary of Starwood Hotels & Resorts Worldwide Inc., is one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit or

We are seeking for employment dynamic, result-oriented and self-motivated person to fill the position below:


Director of Marketing (Nigeria)

Ref: 20142317


Department: Sales and Marketing

Job Description

  • The area position is a dynamic and creative marketer who is able to drive the integrated marketing strategies designed to position the 5+ hotels in the country for domestic and international visitors.
  • The position requires experiences in all aspects of the marketing mix with a high end brand in the leisure segment and a dynamic international business hotel, understanding of Restaurant & Bar Marketing and operational knowledge.
  • The Area DOM works closely with the key stakeholder of the individual hotels and maintains strong relationships within the area team, especially with the Area DOS.
  • The DFM hub reports directly to the Area DOM.

Job Function

  • In conjunction with the RDOM , take responsibility for the development and delivery of the annual Marketing plans and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments.
  • Be responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
  • Drive the positioning and activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests.
  • Act as a Brand Champion with the hotel teams. Together with the General Manager, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience.
  • Leads the Digital Field Marketing Team to deliver multi-lingual tactical marketing campaigns in all segments.
  • Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
  • Drive loyalty Marketing: Focus on increasing engagement with SPG Members living in Spain through the organization of events, and enhancing guest experience with Elite Members on property.
  • Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Weddings, Suites,…)
  • Ensure full compliance with all Starwood / The Luxury Collection Marketing standards & programs.
  • Champion and manage the Social Media strategy in line with the brand positioning and hotels' stories. Specific focus on online reputation management and guest engagement.
  • Assist with all local promotional activities that support the needs of the hotel and restaurants/bars. This could include photo shoots, broadcasts, celebrity interviews and other specific events that require personal attention. Also forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
  • Together with the RDOM translates divisional and global initiatives into the local environment and ensures participation and compliance.

Additional Function
In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:

  • Professionally represent the hotel in community and industry organizations and events.
  • Provide constructive feedback to all departments, specifically in relation to the repositioning of the Restaurants/Bars and Brand Activation efforts across all departments.
  • Be a leader and role model to all associates.
  • Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.  In addition, attendance at all scheduled training sessions and meetings is required.

Qualification and Experience

  • Marketing degree required.
  • 3-5 years of marketing experience.

Specific Job Knowledge, Skills and Abilities:
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job:

  • Must be able to speak, read, write and understand English
  • Excellent internal and external communication skills, both verbal and written
  • True Brand ambassador
  • Event management / organizational skills
  • Understanding of consumer trends in the digital sphere
  • Innovative, proactive and resourceful
  • Passion for the travel & hospitality industries
  • Ability to analyze data and establish appropriate action plans

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

Method of Application

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