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Head, Sales At Stanbic IBTC

Date Posted: 19/May/2014
Deadline: 30/May/2014
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria

• Functional Head with responsibility for the overall delivery of the Sales Teams across the Bank.
• Coordinator of, with overall accountability for, total sales delivery across all segments and channels by defining, implementing and supporting sales strategies aligned to those of Personal and Business Banking.
• Ensuring alignment of sales strategies, activities and tactics to business objectives and to local market potential and expectations across all segments, channels and product houses.
• Ensure that PBB strategic directive is translated into feasible sales and sales support initiatives and marketing tactics for the local markets.
• Ensure the effective integration and coordination of all sales units in the Bank into a cohesive sales platform.



Key responsibilities

Sales attraction and management
• Formulate and implement sales attraction strategies that will facilitate the achievement of sales objectives within different segments of the local market.
• Management of all the direct, acquisition sales functions in order to put profitable business on the books through the acquisition and retention of new-to-bank customers in the appropriate segments.
• Coordinate and drive sales activities across all products and channels to effectively improve and optimise revenue growth, expand business and improve sales productivity.
• Coordinate and integrate all sales units, including those managed by product houses, into an effective and cohesive sales force.
• Ensure the effective leveraging of business opportunities through personal and business interplay.
• Monitor PBB sales performance and identify areas of concern. Coordinate the development and implementation of corrective tactics to address underperformance.
• Ensure effective lead generation, management and fulfilment across all channels and business partners to enhance customer value extraction.
• Overall responsibility for the execution of all sales initiatives across the Bank.
• Identify new opportunities for the Bank to engage with all stakeholders that will influence and increase business at all levels
• Research and analyse the local market to understand key business drivers, market changes and influences, customer behaviour, opportunities, and competitor activity. Develop and implement appropriate bank-wide sales activities based on research findings.
• Identify strengths and weaknesses in the sales operation and ensure that suitable actions are taken to address concerns and maximise strengths.
• Coordinate the process of ensuring the creation of adequate sales capacity and optimisation of sales resources.
• To drive reward and recognition programs in the Business Unit through the appropriate line management functions.
• Overall responsibility for ensuring the development, implementation and execution of marketing initiatives that support the business objectives.
• Responsibility as final arbiter of channel conflict.
• Ensure a consistent, encompassing customer experience and growing our new-to-bank customer base through effective and efficient on-boarding and referral process.
• Provide feedback as efficiently as possible to the network and perform the role of clearing house. Provide feedback to the appropriate head office entities regarding customer and product in order to enhance/ improve offerings.


Legislative compliance

• Ensure respective acquisition channels conduct needs analyses to identify customer needs effectively when opening new accounts or offering appropriate products,
• Ensure proper record keeping


Risk management
• Identify and manage business risks from both a customer and bank perspective by ensuring that appropriate control mechanisms are in place to minimise risk exposure.

Cost and business management
• Overall responsibility for delivery against the sales budget.
• Monitor and manage sales performance, ensuring the sales tactics are monitored and adjusted as needed to remain competitive and to secure increasing market share. This includes leveraging the market and available resources to maximise profitability.
• Ensure the prudent management of corporate assets.
Relationship management
• Develop and maintain healthy working relationships with the management of branch and business banking (regional managers, suite heads, business banking managers, etc) to ensure a cooperative, collective management of an effective sales force.
• Maintain a visible and active presence in the local market to establish new relationships and support existing relationships in order to enhance acquisition of new-to-bank customers.
• Establish and maintain an internal relationship network with key stakeholders in Branch & Business Banking, Marketing, Private Banking, VAF, Credit and CIB, as well as with independent financial agents to market product and service offerings.
• Build a professional image in the network and ensure that synergies and teamwork takes place in order to optimise sales delivery.
• Act as point of entry for other channels regarding sales.
• Foster a team approach by actively building strong working relationships with management and staff.
• Support the change manager regarding any change initiatives to be implemented to reduce disruption to normal business activities.
People management
• Ensure that clear sales targets and goals are set for all sales staff.
• Ensure that all sales resources are profiled and recruited accordingly.
• Facilitate the alignment of all sales structures into a cohesive and complimentary sales force.
• Foster equity within sales teams, actively ensuring that transformation targets are met.
• Monitor and manage the performance, development and career planning of acquisition staff.
• Provide guidance and coaching to staff regarding sales activities
• Implement appropriate sales training programmes in conjunction with stakeholders.
• Develop and implement an effective reward and recognition system that speaks to individual and team needs.


Key performance measure
• Achievement of sales targets across segments and channels.
• Increased acquisition channel profitability due to sales targets being met.
• Market penetration and growth in market share due to business opportunities being developed / expanded.
• Effective sales tracking and management.
• Visible image in the market.
• Optimised sales channels.
• Continuous improvement in cost to income ratios of acquisition channel.
• Risks identified and contained through effective control mechanisms and new business routines.
• Transformation targets achieved.
• Acquisition staff profiling, effectiveness and motivation.

Internal and external relationships
• Relationships with regional management, business banking management and regional banking management are critical in performing the role in the cooperative, coordinating and facilitating manner intended.
• Relationships with Zonall Business and Personal Managers are key in ensuring effective integration of sales channels.
• Relationship network with key stakeholders in Personal & Business Banking product and marketing groups, Sales, Private Banking, and CIB, as well as with independent financial agents to market product and service offerings.
• Distribution network and customer channels team.

Method of Application

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