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Marketing Manager (IT/Telco) Via Best Search Recruitment

Date Posted: 23/May/2014
Deadline: 07/Jul/2014

Best Search Recruitment is recruiting on-behalf of its client, a Telecommunication company, to fill the position of:

 

Marketing Manager (IT/Telco)


Summary

  • The Marketing Manager is responsible for planning, developing, reporting on and supporting the execution of local marketing plans that are focused on creating opportunities and lead generation within key target markets. This role is a collaborative role that requires the Marketing Manager to be aware of and in-tune with the cultures and business requirements in the locations in which the company operates.

Responsibilities

  • Act as an expert on all matters relating to marketing planning, implementation and management for Nigeria in order to facilitate the translation of the marketing strategy into actionable plans that have local relevance.
  • Identify sales strategies for each country, working with the Sales Executive to maximize lead generation, pipeline contribution and sales opportunities.
  • Support delivery of the Nigerian business development strategy and ensure marketing is supporting and aligned to this.
  • Create Area and local marketing plans containing strategies, tactics and detailed implementation calendars, taking into consideration the regional strategy, market conditions, products and services portfolios and what local/regional resources may be required.
  • Provide support as needed for the day-to-day implementation of the marketing plans, including campaign management, regular ROI analysis and program measurements.
  • Ensure that local campaigns are optimally integrated across channels to reflect the strategic imperatives and incorporate relevant messaging, content and value propositions into local-level programs for the sales force (and indirect sales force where appropriate).
  • Act as conduit for national marketing initiative implementation and go-to-market strategies
  • Provide local advocacy and sales engagement information back to stakeholders and adapt as necessary.
  • Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
  • Ensure in-depth knowledge of marketing-related tools, and utilize central resources to ensure that resources, content and expertise is not leveraged and replicated.
  • Provide PR support where required and localize all content for local distribution.
  • Use social and digital media platforms and tools to disseminate messages that are relevant and will achieve business objectives.
  • Budget submission for all proposed marketing campaigns, including return expected in terms and campaign measurement tools.

Qualifications & Experience

  • Minimum of Bachelor's degree with relevant Management and technical post degree qualifications
  • A degree or its equivalent in marketing or related field.
  • 5+ years of experience developing and deploying effective B2B marketing programs that generate qualified leads.
  • Experience across product and solutions marketing, segment or account based marketing, corporate marketing, brand marketing and marketing communications.
  • Strong ability to communicate with and influence across all levels of the organization
  • Experience in or working with a sales environment
  • Experience with commonly used marketing tools including web-based collaboration tools
  • Solid project management skills
  • Drive, strong work ethic and dynamic approach
  • Ability to take large amounts of content and distil it into clear, distinct and memorable messages that align with brand personality and position the company within the provider of choice category for key clients.
  • Clear track record of leading a team to close large/complex sales opportunities.
  • Demonstrated ability to effectively communicate customer benefits through financial analysis.
  • Proficiency in Microsoft suite e.g. Excel, PowerPoint
  • Working knowledge of
  • Working Knowledge of CRM applications and Business Information tools



Method of Application
Interested and qualified candidates should forward their CV's to: [email protected]







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