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Trade Marketing Manager At Michael Stevens Consulting

Date Posted: 14/May/2014
Deadline: 19/May/2014

Michael Stevens Consulting is recruiting to fill the vacant position of:

 

Trade Marketing Manager

Job Purpose

  • To translate market commercial objectives into effective trade channel strategies and manage others to deliver results against agreed plans.

Key Acountabilities

  • Operationalise the agreed Trade Marketing Strategy into annual and quarterly channel plans
  • Define the metrics and targets against which success will be determined for individual channels
  • Lead, motivate and develop direct reports to perform effectively
  • Provide input regarding channel performance, gaps and opportunities
  • Assist in the development of a commercially integrated Trade Marketing Strategy
  • Provide the tools to support the plan in terms of activity development, planning and communication

Performance Criteria:

  • Functional Competencies
  • Activation & Execution
  • Innovation
  • Applying insight with rigour
  • Integrated channel activity planning
  • Channel strategy
  • Channel and customer price and pack strategy
  • Internal and external customer influence
  • Behavioural Competencies
  • Take a broad business perspective
  • Be open minded and transparent
  • Build agreement
  • Take initiative

Skills and Experience

  • Sound theoretical and practical knowledge of at least 6 - 8 years the marketing mix for FMCG, gained through a relevant commercial degree or equivalent experience.
  • Practical experience managing a single trade marketing channel through multiple business cycles.
  • Practical experience in another commercial pathway (either in sales, trade marketing or insights) is advantageous.



Method of Application
Interested and qualified candidates should forward their CV's to: [email protected]

Note: Only qualified candidates will be contacted.







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