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Trade Marketing Manager At SABMiller

Date Posted: 11/May/2014
Deadline: Not Specified
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria

SABMiller is one of the world's leading brewers with more than 200 beer brands and over 70,000 employees in 80 countries. We also have growing businesses in soft drinks and we are one of the world's largest bottlers of Coca-Cola products.

We've become a global leader by excelling locally - nurturing strong, local brands and building brand portfolios that meet the needs of consumers in each of our markets. Our portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Águila, Castle, Miller Lite, Snow, Tyskie and Victoria Bitter.

We've created leading positions in both emerging and developed markets across the world. Our portfolio of businesses spans six regions which in the year ended 31 March 2013 together sold 242 million hectolitres of lager, and delivered revenues of US$34,487 million with earnings before interest, tax, amortisation and exceptional items (EBITA) of US$6,421 million. We've grown through a culture of operational excellence, delivering high quality products, innovation and sustainable growth.

We believe that our business is not separate from society, and that the success of SABMiller is inextricably linked to the well-being of the wider community. Everywhere we operate, we're working to build strong local businesses that contribute to their local economies. That's what makes us global leaders in doing business locally.



Trade Marketing Manager


Job description

  • Develop, drive and support implementation of a Trade Marketing Strategy concept focusing on the following areas:
    • Channel Strategy
    • Channel specific merchandising strategy
    • Promotion efficiency model


  • Develop and establish a Trade Marketing Scorecard to ensure successful evaluation of objectives
  • Develop a proposal for an ideal organisational structure to support brand-growth through through-the-line execution, outlining organisational processes and definitions of roles and responsibilities
  • Develop and implement a training methodology to build end market capabilities in the areas of trade marketing in co-operation with the Sales Development Manager
  • Develop an event sponsoring strategy in line with the brand positioning and through the line execution

Desired Skills and Experience

  • A B. degree in a commercial or marketing field
  • A minimum of 8 years experience within a consumer goods organisation
  • A proven track record in S&D and Trade Marketing processes and activities with a solid understanding of brand management
  • A proven track record of exceeding goals and a bottom-line orientation.  Evidence of the ability to consistently make good decisions through a combination of analysis, wisdom, experience and judgment
  • An ability to analyse the marketplace, anticipate future consequences and trends and create a vision for the business
  • An ability to bring creative and practical ideas to market in an executable manner

Method of Application

Interested and qualified? Click the Apply now button to send your application

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