Search for Job Vacancies and Career Opportunities in Nigeria

Latest Recruitment At Guinness Nigeria PLC

Date Posted: 03/Jun/2014
Deadline: 16/Jun/2014

Visibility Manager

Guinness Nigeria PLC has a clear aspiration of being recognized as the most celebrated business in the country. This will require a step change in our focus on shoppers/consumers and customers; fundamentally different relationships with our commercial partners and the total organisation putting a much greater customer focus into everything we do. A key contributor to the success of the Guinness Nigeria PLC strategic plan is an effective customer marketing team demonstrating industry leadership- translating trade strategy and brand game plans into a world class commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.

Purpose of Role
Deliver Sustainable Competitive advantage for GNPlc by:


  • Supporting the definition of the GNPlc Portfolio Visibility strategy
  • Translating the visibility strategy into Point of Sale Material (POSM) choices/Provide overall solution of Moment of Choice
  • Managing effectiveness of End to end POSM process and budget; from design choices to in market execution
  • Enabling Joint Value creation with customers via GNplc POSM solutions
  • Winning at the MOC (Moment of Choice) via Brilliant POSM execution



  • Translating the visibility strategy into Portfolio POSM choices
  • Provide insights that guide category teams in strategic decisions


  • Develop design solution for permanent POS materials.
  • Work with category managers, marketing and design agency to come up with POSM design solutions for the categories.
  • Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution. Collaborate and align with CM for respective categories.

Role Requirements

  • Category knowledge capability. Developing sound, executable capability on Category and Channel trends, shopper/consumer Insights and their translation into POSM design & Choices
  • Insight Based POSM solutions by Channel. Translating sales & Category Drivers into POSM Design and choices that enables GNplc win at retail.
  • Developing and providing the selling concepts (winning customer proposition) that enables filed sales to secure customer support for GNplc POSM solutions and deployment
  • Activity Management. Design trade plans for visibility related activities with Cross functional teams to win with customers & channels and enable the sales force execute brilliantly.
  • Coaching. Visibility training for Customer Marketing and field sales teams

Qualifications, Experience and Skills Required

  • A strong track record in field sales & customer marketing experience
  • Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
  • A good understanding and strong capability to coach others on customer marketing fundamentals& Below The Line (BTL) process.
  • Minimum 5yrs commercial experience in field sales & customer marketing
  • Educated to degree level or equivalent
  • Good track record on previous roles

The role is based in Lagos;
Head office maximum 75% of the time, in trade minimum 25% of the time.

Method of Application

Interested and qualified? Click the Apply now button to send your application

Apply Now  

Subscribe to FREE Job Alerts.


Subscribe to Job Alert
Filter Jobs
  • Location



    Job Type



Latest Jobs and Recruitment in Nigeria Today is the fastest-growing jobs in Nigeria job listing platform .

JustJobsng is Nigeria's leading online jobs site, providing the latest job vacancies and recruitment in Nigeria in a variety of industries and locations in Nigeria.

Search for all job vacancies in Nigeria here on Nigeria’s #1 Job site. Everything latest jobs in Nigeria, Jobs in Nigeria, recruitment in Nigeria, vacancies In Nigeria and employment opportunities in Nigeria is our forte.

Browse our website and search current job opportunities that meet your search criteria. Also you can help yourself with our career resources that will assist you when preparing for an interview.

Our job services are FREE. We strive to post only genuine/Verified Jobs.

Sign up for latest jobs and recruitment offers in Nigeria today!