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Specialist.High Value Prepaid At Etisalat Nigeria

Date Posted: 09/Jun/2014
Deadline: 23/Jun/2014

Job Summary 
     Implementing, monitoring and reporting on customer's activation, usage, churn and retention, and revenue initiatives to drive achievement of business objectives assigned to the High Value Prepaid Segment.
    Providing relevant and up to date information to aid proper decision making within the authority limits of the Segment manager

 Principal Functions 
   Identify and execute strategic opportunities to grow activations, usage and revenue across all High Value Prepaid Segment (Easylife/ Easyflex) products
    Support in strategy formulation and execution to foster achievement of segment targets
    Ensure quality delivery of High Value Prepaid projects within budget and on time
    Ensure the profitability of the High Value Prepaid Segment
    Identify partnership opportunities (short & long term) that will grow segments profitability and awareness
    Develop marketing strategies and engagement plans for High Value Prepaid customers on the network.
    Ensure regular, accurate and timely monitoring of projects and activities to ensure quick resolution of challenges
    Positively manage relationship with all internal and external stakeholders to ensure successful projects completion/delivery
    Generate and analyse weekly reports that showcase product performance and highlights areas of improvement
    Build Easylife/ Easyflex product TOMA in consumers' minds through usage of relevant communication drivers
    Coordinate product promotion, Re-vamps, launches and re-launches end-to-end
    Monitor product against market trends to ensure the product is strategically positioned for target audience
    Proactively develop, pitch and implement new marketing initiatives as well as input in overall strategy to drive acquisition, usage and revenue growth of the business
    Research Industry evolution & competition's activities in order to identify segment specific gaps and Strategies to exploit them to Etisalat's advantage
    Other duties as assigned by line manager or Head of department

Educational Requirements 

    First degree
    Masters in relevant course (MA/MBA/MSc) will be an added advantage

Experience,Skills & Competencies 


    3- 5 years relevant post-NYSC work experience required
    Basic Segmentation Knowledge
    Marketing plans, advertising materials and product life cycle monitoring

  Interested candidates are expected to:
        Be highly focused and success driven
        Be strategic and analytical thinkers
        Possess excellent communication skills (oral and written)
        Possess high levels of integrity and self-regulation

Method of Application

Interested and qualified? Click the Apply now button to send your application

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