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Analyst – Loyalty Rewards Program At Wakanow.com

Date Posted: 12/Jul/2014
Deadline: Not Specified

Wakanow.com is Nigeria’s leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.

Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.

Analyst – Loyalty Rewards Program

Job description

 

The Analyst’s role is to provide back-end CRM analytics support for Wakanow’s  loyalty rewards program. This includes building a robust customer database, analyzing customer churn, and setting marketing targets for customer retention/lift to inform loyalty point system.

 

Responsibilities

 

Building Customer Database

  • Identify gaps in existing customer information system.
  • Propose and implement creative solutions for organizing customer data.

 

CRM Analytics

  • Shed light on baseline customer churn.
  • Set marketing targets to improve customer loyalty.
  • Devise points system.

 

Desired Skills and Experience

Position Requirements

 

Formal Education & Certification

  • Bachelors degree in Marketing
  • Technically literate, basic knowledge of computer science & SQL a plus.

 

Knowledge & Experience

  • 3 years experience in online marketing, finance background a plus
  • Familiarity/experience with CRM and loyalty programs
  • Superb proficiency in Excel
  • Conversant with basic programming principles

                        

Personal Attributes

  • Creative
  • Self-starter; good judgment with demonstrated leadership skills.
  • Strong interpersonal, written, and oral communication skills.
  • Ability to prioritize and execute in a fast-paced setting.
  • Proven analytical and problem-solving abilities with attention to detail.
  • Experience working in a team-oriented, collaborative environment.

 

Work Conditions

  • On-call availability.
  • Sitting for extended periods of time.

Method of Application

Interested and qualified? Click the Apply now button to send your application

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