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Latest Career Opportuntity At Diageo

Date Posted: 02/Jul/2014
Deadline: Not Specified

Job Title: Partnership & Business Development Manager - Reserve
Level/Grade: L5 (M2)
Reporting to: Head of Reserve

Reserve Brands have been identified as a priority for our region and resources have been allocated as such.

Luxury Brands are built through our customers in Top Bars and Specialty Stores. To achieve our ambition we have to scale up our activation in these outlets.

Market Complexity:
Nigeria is a huge region and a growth engine for Diageo, especially for Reserve. The region is a conglomerate of over 55. To layer on this, Diageo has different business models across the region and many stakeholders are involved in the actual execution within the markets.

Purpose of Role:
The purpose of the Regional Partnership and business development Manager Reserve Nigeria role is:


  • Establish and activate strategic alliances and partnerships with other growing luxury brands and services in Nigeria, including new channels for selling Reserve
  • Search and spin regional programs, should be responsible for building Reserve Customer Marketing community ie. the expertise to create tailored solution, source local gifting initiatives, build network of POS Point of Sales suppliers.
  • Take leadership in Reserve portfolio initiatives, especially World Class
  • Train the teams (direct and indirect) in reserve capabilities
  • Find and activate new channels for selling reserve, as mainly luxury resorts across Nigeria
  • Manage and coach the Brand Ambassadors

Top 3-5 accountabilities:

Develop the strategy and portfolio architecture ideal for each channel and outlet segmentation. Prospect and develop new channels, mainly unexplored luxury resorts

Execution: Accountable for defining the right level of activation in each outlet segment by category/ brand. Execute against the alliances he has established in order to leverage business and brand equity

Creative: Accountable for the Search and Spin (and creation if needed) of programs and portfolio sales drivers that can be used in each market to drive local Key Performance Index (KPIs).

Managerial: Accountable for the tracking and development of Key Performance Index (KPIs) (distribution, visibility, prescription and brand activation) across key markets in the region. Accountable for the management of assigned Advertisement & Promotion funds to be used to drive Regional portfolio platforms across the markets, mainly World Class.

Qualifications and Experience Required:


  • Graduated. Preferred with 5-8 years of experience in Trade-Marketing / CMO Customer Marketing and Sales. Experience in Marketing is a plus.
  • Managing third party relationships; strong interpersonal skills
  • Experience of Luxury brands
  • Project and budget management
  • Knowledge of spirits is a plus
  • Track record of success in of generating excellent results
  • Fluency in English and Spanish. Portuguese would be an added advantage

Working Conditions and Options
- Travel from 60% the time
- Most of the work will be done in the field
- Part of the work will happen during the late afternoon or evening, although there should be flexibility to work during the day

Method of Application

Interested and qualified? Click the Apply now button to send your application

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