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Marketing Manager (Senior Management Role) Via PeoplePrime

Date Posted: 09/Jul/2014
Deadline: 31/Aug/2014

Job description
Key Responsibilities/Duties:
Support the CEO and Head of Commercial with the implementation of marketing plans to deliver business objectives in line with vision. Articulate, present and implement marketing plans for the Region. Develop a compelling ATL campaign that sets the platform for category leadership. Build strong relationships with local agencies for ATL, BTL, concept development and digitals. Work closely with the Commercial team to ensure alignment and effective implementation of plans. Design tracking process for Regional Managers & Executives to track activities, monitor in market execution, get monthly reports from regions on key KPIs (set by the role holder), POSM placement and usage as well as visibility tracking. Develop Trade Marketing initiatives throughout Nigeria. Develop and localise BTL initiatives including POS. Develop and implement pan regional promotional activity. Develop and implement sampling activities and other yearly BTL activities. Manage relationship with third parties, analyse data, and ensure analysis is used to optimise business development. Support development of annual budget in terms of spend, activities, etc. Build strong relationship with the distributors and provide them with the right support to enhance execution in the market. Set strategy by market by channel by category: traditional and modern trade. Regular visits to the market for better understanding and insight from the ground for better execution of marketing plan. Continuously seek cross-promotions opportunities aligned to Brand fit. Drive increased revenue and profit to achieve the Company`s growth objectives. Plan and coordinate the implementation of business plans and the penetration of new markets as well as continued expansion among existing clients. Lead the core digital communication development from appointing an agency to concepts management and developing online digital strategy. Champion Nigerian consumer insights. Develop a launch plan by region within Nigeria. Develop sell-in documents and sales presenters.

Required Skills and Competencies
Understanding of Nigerian consumer habits and attitudes.

Ability to articulate marketing plan/strategy and following through its implementation.

Relationship management with distributors.

Leadership capability.

Multitasking capabilities.

Analytical and problem solving skills.

Organizational skills.

Client relationship skills.

Verbal and written communication skills.

Interpersonal skills.

Desired Personal Attributes
Ability to work well under pressure.

Prerequisites (minimum requirement)
Bachelor of Science (BSc) - Second Class Lower
Higher National Diploma (HND) - Upper Credit
10 - 15 years

Method of Application

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