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Director Of Marketing And Communications At West Coast Broadcasting

Date Posted: 15/Aug/2014
Deadline: Not Specified
  • Specialization Admin / Finance
  • Industry
  • Experience 0 year(s)
  • Location Nigeria

WEST COAST BROADCASTING is an independent group, leader in the distribution of audiovisual rights Afrique.CÔTE WEST, with offices in Abidjan (Côte d'Ivoire), Casablanca (Morocco) and Ebony (Mauritius). WEST COAST annually distributes about 200 television stations spread over 70 markets an average of 22,000 hours of programs, mostly soap operas and telenovelas, movies, series and animation.WEST COAST indeed distributes programs from the catalogs of the majors such as Disney, CBS, MGM, and Viacom International among others. But WEST COAST is also the exclusive distributor of the Brazilian giant TV GLOBO for Africa and overseas territories, and is thus double in French and in English, and distributes nearly 500 hours of telenovelas every year. Most importantly, WEST COAST doubled and distributes products from various parts of the African continent: South Africa, East Africa, Nigeria, Kenya and Ivory Coast in particular. Thus WEST COAST has the richest catalog of programs available on the African Continent. WEST COAST offers customers a catalog of nearly 7,000 hours of successful programs and recent, Africa and elsewhere, making it the undisputed leader in the distribution of audiovisual programs in Africa.


Director of Marketing and Communications


Job description


Based on the business objectives defined by the Group CEO, you have the responsibility to define the marketing and communication strategy of the group and ensure its implementation.


  • You design the strategic vision of the group you déclinerez marketing and communication strategic plan based on the objectives set by the Group CEO.

Based on studies that you have initiated, and information from the competitive intelligence you offer new products abandonment, or adapting old based on recognized market needs

  • You follow the evolution of sales and contribution by country, sector, representatives, products and inform the general direction of discrepancies and propose solutions that address them.
  • You propose the annual and multi-year operating budgets of your organization and ensure regular monitoring.
  • You participate in the design of new products and directly supervise the launch.
  • You set up a dashboard for monitoring the activities of marketing and communications of all group entities.

Desired Skills and Experience

  • Higher education in management, business or marketing and / or communication.
  • French, fluently bilingual (French and English), or English with a good command of the French language, strong (e) of ten (10) years of successful experience in a similar role with a good knowledge of the audiovisual environment and experience in winning the contract or project management.
  • Leader, dynamic, autonomous, and creative force proposal, with a great ability to persuade and negotiate, you are multicultural, attracted by the diversity and are endowed with a great capacity for adaptation. Result oriented with an analytical mind, you show great planning skills.

Method of Application

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