Search for Job Vacancies and Career Opportunities in Nigeria

2016 Recruitment At The Coca-Cola Company

Date Posted: 29/Jan/2016
Deadline: Not Specified

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We recruiting to fill the position below:

Senior Brand Manager, Flavours


Job Description

  • Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
  • Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
  • Nurture an effective working relationship with Franchise/ SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
  • Lead, motivate and develop capabilities of the Brand Team.

Key Duties/ Responsibilities

  • Strategic Thinking/Planning (30%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives.
  • Develop and communicate the Annual Brand Plan in line with the ABP Process
  • Communicate and drive Strategy across the Franchise
  • Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans
  • Manage brand as a business in terms of drivers, opportunities and return
  • Use financial insight to make principle based strategic decisions which benefit the Franchise
  • Align strategy (with all key stakeholders, including bottlers) across the Franchise to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; .
  • Deliver results (30%) - Develop and manage brand team (where applicable) to support strategic direction
  • Establish and drive brand volume, share, and profit objectives
  • Anticipate situations and develop approaches that maximize the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets) within a consistent overall brand plan, including Franchise and SBU Specialist Support teams
  • Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives
  • Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise
  • Ensure advertising executions meet agreed success criteria across Franchise/SBU
  • Provide support to countries/territories/clusters (where applicable) in planning & implementation
  • Apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan
  • Tracks and analyses brand performance and initiatives.
  • System Alignment (30%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities
  • Implement appropriate tracking procedures to ensure proper execution of these activities
  • Monitor plan execution in consistency with TCCC standards
  • Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).
  • Talent development (10%) - Conduct audit on marketing personnel against agreed role descriptions and competencies
  • Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.

Organization Impact/Influence

  • Franchise Leadership BU Marketing and Specialist teams, Bottler senior managers and cross functional teams, supplier/agency management and account management, Channel marketing
  • Nature and Purpose of the Interaction:
    • Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.

Supervisory Responsibilities
Direct Reports:

  • Assistant Brand Manager.

Supporting Service:

  • Marketing Operations Teams.

Technical Skills:

  • Develop Brand Plan
  • Maintain Brand Essentials
  • Develop and Implement Promotional Activities
  • Activate Brand Mix
  • Manage Brand Communication Strategy
  • Secure Bottler Integration
  • Manage Commercialization Process
  • Performance Analysis and Management

Generic Competencies:

  • Refer to Competency Directory and Provide between 3 - 7 of the highest priority competencies
  • Building Value Based Relationships
  • Leveraging And Respecting Others
  • Problem Analysis / Problem Solving
  • Strategic Decision Making
  • Manage Project Management Process
  • Manage Budgets
  • Determine Financial Impact

Required Experience:

  • 7 years brand marketing experience in a FMCG environment.

Educational Requirements:

  • Bachelor's Degree

Cultural Diversity:

  • Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.


  • Business issues (full spectrum) - brand level across markets in geography

Travel Requirements:

  • Significant travel may be required.

Method of Application

Interested and qualified? Click the Apply now button to send your application

Apply Now  

Subscribe to FREE Job Alerts.


Subscribe to Job Alert
Filter Jobs
  • Location



    Job Type



Latest Jobs and Recruitment in Nigeria Today

JustJobsng is Nigeria's leading online jobs site, providing the latest job vacancies and recruitment in Nigeria in a variety of industries and locations in Nigeria.

Search for all job vacancies in Nigeria here on Nigeria’s #1 Job site. Everything latest jobs in Nigeria, Jobs in Nigeria, recruitment in Nigeria, vacancies In Nigeria and employment opportunities in Nigeria is our forte.

Browse our website and search current job opportunities that meet your search criteria. Our job services are FREE. We strive to post only genuine/Verified Jobs.

Sign up for latest jobs and recruitment offers in Nigeria today!