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Brand Manager At Tropical General Investments (TGI) Group

Date Posted: 05/Dec/2016
Deadline: 16/Dec/2016

Tropical General Investments (TGI) Group is an international investment and holding company with over three decades of experience in building sustainable businesses in fast moving consumer goods (FMCG), agriculture, agro-allied, healthcare, chemicals, real estate and oil and gas in 12 countries including Nigeria, Ghana, Republic of Benin, Morocco, UAE, India, South Africa, China etc. with an over 9,000 multicultural workforce.

Job Title: Brand Manager

Reference number: TGI MKT - Lag 003

Job Description

  • Responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc
  • Includes coordination & managerial roles internally, along with external agency & vendor handling
  • Executing the Marketing Plans for brands, across Regions
  • Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control
  • Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
  • Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
  • Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
  • Execute Digital & Social Media initiatives.
  • Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
  • Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc - through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.
  • Product Management for NPD projects.
  • Developing Associations & Properties across media vehicles
  • Any other job which may be assigned by the management from time to time.

Requirements

  • Around 10 years’ experience in the Marketing function, in a Multinational FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
  • Experience of dealing with multi brand/product portfolio in a big Company.
  • Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.

Academic Qualification

  • MBA (Marketing) from University/Business School/Institute of repute.

Key Competencies
Candidates should demonstrate the following competencies and attributes:

  • Relevant Functional Skills & Expertise.
  • Problem Solving.
  • Interpersonal Skills and Man Management.
  • Process & Procedure Implementation Skills.
  • Good Communication & Presentation Skills.
  • Team Spirit.
  • Stress Management.
  • Computer literacy and IT Skills.

Applicants should forward their application with an updated CV's to: [email protected] with the subject line " Brand Manager". 

Assessment details:

  • Suitable candidates will only be invited for interview.

Method of Application

Interested and qualified? Click the Apply now button to send your application

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