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Franchise Director Nigeria - South & West At The Coca-Cola Company

Date Posted: 15/May/2018
Deadline: Not Specified

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Franchise Director Nigeria - South & West

Job ID: R-12566
Location: Lagos, Nigeria - NGA
Job Type: Full Time
Job Level: 01. Regular

Position Overview

  • Provide System leadership and co-ordination across the Supply Chain to achieve the geographic
  • location's volume and share objectives through leading the development and the execution of the
  • Business Plan (BP) and the Bottler Business Plan (BBP)

Key Duties/Responsibilities
Business Performance / Budgets:

  • Achieve volume and market share objectives as per BP. o Manage and track gallon shipments with Bottler / supply point. Bottler DSI.
  • Set up, track and manage Bottler TMI budgets. Ensure rapid processing of marketing claims.
  • Manage assigned OPEX budgets within budget where appropriate

Business Planning:

  • Develop and implement 3 year BP for assigned geography
  • Approve and ensure execution of annual BBP. Report and follow-up with senior local Bottler management
  • Approve and ensure execution of annual Customer Business Plans
  • Consumer Preference / Pricing / Penetration
  • Ensure application of programs designed to enhance consumer brand equity in BP and BBP
  • Agree overall brand / price / pack / channel plans with KO marketing associates and ensure inclusion of RGM strategies and programs in the BP / BBP to maximize revenue generation. Develop and execute
  • Manage Bottler brand mix to maximize brand profitability
  • Manage Bottler and trade pricing according to brand / package contribution priorities o Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of the BP / BBP
  • Ensure Bottlers have the production capacity to meet mutually agreed 3 year BP volume objectives by pack size
  • People
  • Build value based and strategic “win-win” relationships with System partners at all levels up and including Bottler senior local management o Institutionalize Bottler (System) training and development capability initiatives
  • Coach and develop reporting KO associates to maximize full and current potential

Corporate citizenship:

  • Together with the PAC function ensure execution of community programs designed to enhance the external image and reputation of TCCC within the community.

Organization Impact/ Influence
Extensive High Level Strategic / Operational Interaction with:
Within The Company:

  • Franchise Director (guidance, supervision, coaching)
  • Peer associates within Marketing, Financial, Technical, PAC functions etc.(collaboration)
  • Reporting associates within the Operations function (leadership, guidance, coaching)

Outside The Company:

  • Bottler Senior Local Management (Gain commitment to and execution of BBPs) o External organizations as appropriate and at the appropriate level

Supervisory Responsibilities
Direct Reports:

  • 1 Operations Marketing Manager
  • 1 NCR Field Operations Analyst

Related Job Requirements/ Qualifications
Technical Skills:

  • KO system knowledge and clear understanding of the dynamics of the soft drink industry
  • Strategic mindset. Ability to identify and act on opportunities
  • Understanding of RGM and ability to covert same into winning strategies
  • Project management skills
  • Ability to manage budgets
  • People management skills
  • Communication skills

Competencies (Leader of Others):

  • Drives Innovative Business Improvements
  • Encourages others to develop and implement unique, breakthrough ideas
  • Identifies and provides clarity around initiatives that deliver differentiated value to the company
  • Uses input from internal and external sources to promote leading edge solutions
  • Educates others on the importance of anticipating customer needs and measuring outcomes
  • Challenges team members to use rational, logical arguments to shift the positions of others
  • Encourages teams to look to multiple sources to identify and reinforce leading practices
  • Tests multiple scenarios against strategies to ensure maximum results Balances Immediate and Long-Term Priorities
  • Sets priorities that are focused on delivering clear, focused decisions and direction to the organization
  • Translates complex strategic issues into clear action plans for the team
  • Prepares the organization to focus on the delivery of short- and long-term results
  • Leverages knowledge and subject-matter expertise to influence System-wide decisions
  • Gathers and applies insights from across the System to create alignment around critical objectives
  • Makes connections between the Manifesto for Growth and decision-making in his/her unit
  • Takes a company-wide approach to making decisions that may increase long-term profitability

Delivers Results

  • Defines performance objectives for self and team that ensure exceptional results
  • Helps others to understand the linkage between team contributions and System-wide success
  • Addresses risks and obstacles by working closely with the team to devise plans to overcome them
  • Drives the team to build competitive advantage through the integration of our vision into current work Classified - Confidential
  • Defines accountability such that everyone is responsible for contributing to successful outcomes
  • Works with the team to ensure efforts are focused on value-added solutions that lead to quality results
  • Helps others to embrace the idea of setting stretch goals to improve business results Imports and Exports Good Ideas
  • Builds strong internal networks for collaboration and knowledge transfer with other parts of the company
  • Encourages others to identify and adopt leading-edge ideas that result in increased success
  • Uses data from multiple constituents to devise plans for competing in the marketplace
  • Encourages others to build internal and external relationships that result in leveraged solutions
  • Coaches others on the importance of change as a mechanism for executing our business goals
  • Helps others to identify industry data that will contribute to System-wide success
  • Ensures the team understands the importance of building profitable, long-term relationships Develops and Inspires Others
  • Anticipates talent needs and helps to recruit, develop, retain and reward team members
  • Uses talent assessment skills as a mechanism for anticipating and addressing team needs
  • Provides on-going, timely feedback to others, and takes the opportunity to ask for it as well
  • Communicates effectively and with impact to motivate others to realize their potential
  • Establishes and maintains an environment in which everyone can participate, share and feel included
  • Leverages individual differences to motivate others and create organizational impact
  • Sets clear, business oriented objectives for self and others on the team Lives the Values
  • Demonstrates personal commitment and holds others accountable to our Values
  • Encourages open, candid, trusting relationships and motivates others to embrace change
  • Lends excitement and support to the work we're doing on the Manifesto for Growth
  • Ensures company interests are always placed ahead of team and personal agendas
  • Demonstrates and encourages promoting and protecting our image internally and externally
  • Actively helps employees through changes and transitions in our culture
  • Inspires teams to embrace our culture and strive for personal excellence

Required Experience

  • 7-10 years experience with a FMCG Company ideally with P&L responsibility. Functional experience within an operational function would be an advantage. Bottler experiences an added advantage.

Educational Requirements

  • Post graduate Business qualification
  • Master's Degree in Business Administration preferred.

Cultural Diversity:

  • Ability to balance interaction at multiple levels from Bottler Senior Management to retailers requires cultural sensitivity.
  • Cultural diversity specifics will depend on assigned geography characteristics


  • Priority setting within expanded framework of responsibilities
  • Rapid execution of decisions through internal management process
  • Need to maximize efficiencies, decision making and learning vertically within the KO and Bottler Partner System structures and horizontally across markets
  • Alignment of System Partner and KO planning priorities and timing

Judgement and Decision Making:

  • The Franchise Manager is responsible primarily for the development and execution of both the geography BP and BBP

Working Conditions

  • Will depend on local conditions of the assigned geography and work base

Travel Requirements

  • 50% local travel
  • Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
  • Collaborate with System, Customers, and other Stakeholder: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
  • Act like an Owner: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
  • Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
  • Develop Self and Others: Develop self and support others' development to achieve full potential.

Growth Behaviors:

  • Growth Mindset: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • Smart Risk: Makes bold decisions/recommendations.
  • Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • Performance Driven and Accountable: Has high performance standards. Outperforms her/his peers.
  • Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.


Method of Application

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