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Brand Ambassador At Pernod Ricard

Date Posted: 11/Aug/2019
Deadline: Not Specified

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008).

Job Description

- Educate all stakeholders (internal, trade, consumers,...) to the brand(s) in the assigned perimeter
- Activate the brand(s) according to global guidelines and local brand plans, through promotional events (tastings, trade and consumer animations,...)
- Advocate the brand and contribute to its influencer marketing (managing PR, key influencers and on-going trade relationships)
- Sustain the brand's digital marketing strategy: feed its Social Media channels with content, amplify all activities by leveraging key influencers, contribute to building CRM database
- Provide support to the local brand management team
- Report on the brand activities, key trends and competition in the market

 

Method of Application

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