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Channel And Category Development Manager At Upfield Nigeria

Date Posted: 05/Sep/2019
Deadline: Not Specified

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can’t Believe it’s not Butter and ProActiv.

We are a global food company with 6 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table.

We are recruiting to fill the position below:

Channel and Category Development Manager

Location: Lagos
Reports to: Channel and Category Development Manager, West Africa

Your Role

  • The Channel & Category Development Manager (CCD Manager) drives increased brand penetration and profitable sales volumes with the customer.
  • They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities.
  • The CCD identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. They analyse the brand strategies to ensure plans meet the market needs & maximize the return on Upfield’s trade spend.

Main Responsibilities
Lead the development of the trade category plan for assigned channels:

  • Develop customer & shopper insights for assigned channels. Translate these insights into business building opportunities within specific customers/channels.
  • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
  • Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
  • Match brand objectives with customer/market needs. Work with field sales team to ensure excellence in in-store activation.

Work out monthly rolling forecast for assigned channels:

  • Prepare promotion sell-out volume with attention to market intelligence information.
  • Prepare input for brand and build incremental sales volume.
  • Co-work with marketing team in launch/ re-launch and consumer promotion activities:
  • Provide input for marketing to build budget, scheme and communication plans.
  • Allocate promotion volume to channel/ customers in charge
  • Work out the brief for BTL agencies and sales team
  • In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

Develop and execute all trade/ schematic shopper promotions:

  • Lead scheme proposal and execution
  • Lead the communication to internal and external stakeholders on the scheme
  • Follow up with POSM production gift sourcing and delivery to stores OTIF
  • Conduct ROI and post-promotion evaluation

Skill and Experience Required

  • University graduate
  • At least 5 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage)
  • Strong analytical skills and business mindset; Proven business management competency
  • Strong communication and influencing skills
  • Creative and passionate, willing to take challenges
  • Proactive, confident and able to work under high pressure
  • Good command in English and computer skills.

Method of Application

Interested and qualified? Click the Apply now button to send your application

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